{"id":3907,"date":"2011-10-17T12:08:25","date_gmt":"2011-10-17T10:08:25","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3907"},"modified":"2015-03-02T12:29:51","modified_gmt":"2015-03-02T11:29:51","slug":"contenidos-ningun-texto-dura-eternamente","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/17\/contenidos-ningun-texto-dura-eternamente\/","title":{"rendered":"[Contenidos] Ning\u00fan texto dura eternamente"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes. Hoy uno m\u00e1s corto de lo habitual para contrarrestar <a title=\"[Contenidos] Gesti\u00f3n de expectativas (y 2\u00aa parte)\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/10\/contenidos-gestion-de-expectativas-y-2%c2%aa-parte\/\">el anterior<\/a> que fue m\u00e1s largo de lo habitual.<\/p>\n<blockquote><p>En <a href=\"http:\/\/www.seisdeagosto.com\/indica\/2011\/01\/expresiones-que-ya-no-valen-en-internet\/\" target=\"_blank\">\u00cdndica<\/a> han recopilado algunas frases que ya no se usan como \u00abcolgar en Internet\u00bb o \u00abportal\u00bb pero la que m\u00e1s me gusta es \u00aben construcci\u00f3n\u00bb. Esta expresi\u00f3n, acompa\u00f1ada normalmente de alg\u00fan gif animado, dej\u00f3 paso en la era de la web 2.0 a \u00abbeta\u00bb. Su sentido migr\u00f3 hacia la idea de que se est\u00e1 construyendo, modificando y mejorando constantemente. Me gusta porque en los contenidos ocurre igual: <strong>no hay ning\u00fan texto que dure eternamente<\/strong>, siempre se ha de ir adaptando a las necesidades el usuario.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 23 (17 de enero de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Hoy uno m\u00e1s corto de lo habitual para contrarrestar el anterior que fue m\u00e1s largo de lo habitual. En \u00cdndica han recopilado algunas frases que ya no se usan como \u00abcolgar en Internet\u00bb o \u00abportal\u00bb pero la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[],"class_list":["post-3907","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3907"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3907\/revisions"}],"predecessor-version":[{"id":6747,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3907\/revisions\/6747"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}