{"id":3901,"date":"2011-10-10T10:28:58","date_gmt":"2011-10-10T08:28:58","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3901"},"modified":"2015-03-02T12:29:31","modified_gmt":"2015-03-02T11:29:31","slug":"contenidos-gestion-de-expectativas-y-2%c2%aa-parte","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/10\/contenidos-gestion-de-expectativas-y-2%c2%aa-parte\/","title":{"rendered":"[Contenidos] Gesti\u00f3n de expectativas (y 2\u00aa parte)"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes. \u00a1Y la historia de hoy viene en dos partes as\u00ed que mejor empieza por <a title=\"[Contenidos] Gesti\u00f3n de expectativas (1\u00aa parte)\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/03\/contenidos-gestion-de-expectativas-1%c2%aa-parte\/\">la primera<\/a>!<\/p>\n<blockquote><p>\u00bfQu\u00e9 podemos aprender de esta historia inventada? Algunas expectativas que nuestro texto ha de contemplar:<\/p>\n<ul>\n<li>Que el buscador, la puerta de acceso a\u00fan de muchos usuarios, tenga la \u00faltima versi\u00f3n (una cuesti\u00f3n m\u00e1s t\u00e9cnica pero de relevancia)<\/li>\n<li>Que el posicionamiento conseguido en buscadores responda a la realidad (nada de palabras clave enga\u00f1osas o t\u00edtulos que no describen los p\u00e1rrafos siguientes)<\/li>\n<li>Que el contenido de la p\u00e1gina se pueda relacionar f\u00e1cilmente con la b\u00fasqueda del usuario<\/li>\n<li>Que el texto atrape al usuario por s\u00ed mismo y le ayude a elegir nuestro producto<\/li>\n<li>Que no por intentar vender hagamos el producto m\u00e1s maravilloso de lo que realmente es<\/li>\n<\/ul>\n<p>En resumen, escribir pensando en el usuario y en c\u00f3mo nuestro producto puede ayudarle es la mejor manera de cumplir sus expectativas y ayudar a que nuestra reputaci\u00f3n no salga perjudicada.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 23 (17 de enero de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. \u00a1Y la historia de hoy viene en dos partes as\u00ed que mejor empieza por la primera! \u00bfQu\u00e9 podemos aprender de esta historia inventada? Algunas expectativas que nuestro texto ha de contemplar: Que el buscador, la puerta de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[],"class_list":["post-3901","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"predecessor-version":[{"id":6744,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3901\/revisions\/6744"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}