{"id":3877,"date":"2011-09-27T09:08:47","date_gmt":"2011-09-27T07:08:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3877"},"modified":"2011-09-26T23:25:34","modified_gmt":"2011-09-26T21:25:34","slug":"encuesta-para-el-estado-del-blogmarketing-2011","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/09\/27\/encuesta-para-el-estado-del-blogmarketing-2011\/","title":{"rendered":"Encuesta para el \u00abEstado del blogmarketing 2011\u00bb"},"content":{"rendered":"<p>Dos a\u00f1os despu\u00e9s de la publicaci\u00f3n del white paper \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/05\/estado-del-blogmarketing-2009\/\">Estado del blogmarketing 2009<\/a>\u00ab, es momento de actualizarlo. Quiz\u00e1 no tenga la base de usuarios de otros informes que tambi\u00e9n buscan analizar c\u00f3mo se llevan <a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\/\">blogs y empresas<\/a> pero s\u00ed trata de responder a cuestiones del d\u00eda a d\u00eda de esta relaci\u00f3n.<\/p>\n<p>Este a\u00f1o he dividido <a href=\"https:\/\/docs.google.com\/spreadsheet\/viewform?formkey=dDZuaGhzejVHR1Q3Wm5GZExWQ2F4ckE6MQ\">la encuesta<\/a> en <strong>3 perfiles: agencias, bloggers y lectores de blogs<\/strong>. \u00c9ste \u00faltimo es nuevo porque me parec\u00eda que faltaba el tercero en discordia: el p\u00fablico al que tanto empresas como bloggers se dirigen. Cada perfil tiene <strong>10 preguntas<\/strong> que van desde si a los lectores les influye en algo leer posts patrocinados, si los bloggers han cobrado por escribirlos o cu\u00e1l es la tasa de respuesta de los bloggers. Me interesa saber, no solo si las agencias tratan bien a los bloggers o si \u00e9stos est\u00e1n cansados de recibir informaci\u00f3n, tambi\u00e9n si los lectores pagar\u00edan por leer su blog favorito.<\/p>\n<p>Ahora solo falta ver si estos temas interesan a alguien m\u00e1s. De momento el p\u00fablico potencial al que ha llegado la existencia de la encuesta pasa de los 5000&#8230; llegar al <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/07\/27\/www-la-soledad-del-1\/\">1% de respuestas<\/a> ser\u00eda un \u00e9xito puesto que supondr\u00eda el doble que hace dos a\u00f1os.<\/p>\n<p>As\u00ed que si tienes 5 minutos, contesta <a href=\"https:\/\/docs.google.com\/spreadsheet\/viewform?formkey=dDZuaGhzejVHR1Q3Wm5GZExWQ2F4ckE6MQ\">las 10 preguntas<\/a>. En noviembre recoger\u00e9 las respuestas y publicar\u00e9 los resultados, sean los que sean.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dos a\u00f1os despu\u00e9s de la publicaci\u00f3n del white paper \u00abEstado del blogmarketing 2009\u00ab, es momento de actualizarlo. Quiz\u00e1 no tenga la base de usuarios de otros informes que tambi\u00e9n buscan analizar c\u00f3mo se llevan blogs y empresas pero s\u00ed trata de responder a cuestiones del d\u00eda a d\u00eda de esta relaci\u00f3n. Este a\u00f1o he dividido [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[190,74],"class_list":["post-3877","post","type-post","status-publish","format-standard","hentry","category-dm","tag-blogmarketing","tag-encuesta"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3877"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3877\/revisions"}],"predecessor-version":[{"id":3882,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3877\/revisions\/3882"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}