{"id":3856,"date":"2011-09-12T10:28:56","date_gmt":"2011-09-12T08:28:56","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3856"},"modified":"2012-07-08T20:17:03","modified_gmt":"2012-07-08T18:17:03","slug":"contenidos-que-son-las-buyer-personas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/09\/12\/contenidos-que-son-las-buyer-personas\/","title":{"rendered":"[Contenidos] Qu\u00e9 son las buyer personas"},"content":{"rendered":"<p>Con la vuelta al cole recupero la costumbre de republicar los lunes un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>En ingl\u00e9s la expresi\u00f3n \u00abbuyer personas\u00bb se aplica a alguien que tiene el perfil deseado por la empresa como p\u00fablico objetivo de la web. Construir esa \u00abpersona\u00bb requiere meterse en su piel y construir un mundo inventado a su alrededor. Tiene algo de ficha de rol pero es f\u00e1cil entenderlo si se compara con el personaje de un libro o de una serie de televisi\u00f3n: los guionistas y los espectadores le conocen tan bien que saben c\u00f3mo reaccionar\u00edan ante una situaci\u00f3n o pregunta concreta. Con estas buyer personas en mente nos aseguraremos de elegir siempre mensajes que les vayan a interesar.<\/p>\n<p>En B2Bbloggers.com plantean un <a href=\"http:\/\/www.b2bbloggers.com\/blog\/how-to-create-buyer-personas\/\" target=\"_blank\">cuestionario de 10 preguntas<\/a> para empezar a definir c\u00f3mo son tus buyer personas. Piensa tambi\u00e9n que puedes tener otro tipo de perfiles, como las search personas que definen al p\u00fablico que llegar\u00e1 desde buscadores.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 19 (20 de diciembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con la vuelta al cole recupero la costumbre de republicar los lunes un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. En ingl\u00e9s la expresi\u00f3n \u00abbuyer personas\u00bb se aplica a alguien que tiene el perfil deseado por la empresa como p\u00fablico objetivo de la web. Construir esa \u00abpersona\u00bb requiere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[263],"class_list":["post-3856","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-redaccion-web"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3856"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3856\/revisions"}],"predecessor-version":[{"id":3858,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3856\/revisions\/3858"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}