{"id":384,"date":"2008-06-24T13:58:20","date_gmt":"2008-06-24T11:58:20","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=384"},"modified":"2015-03-02T12:16:24","modified_gmt":"2015-03-02T11:16:24","slug":"www-tipos-de-titulares","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/06\/24\/www-tipos-de-titulares\/","title":{"rendered":"[WWW] Tipos de titulares"},"content":{"rendered":"<p>En <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=378\">el mismo paseo por la biblioteca y en la misma secci\u00f3n<\/a>, encontr\u00e9 tambi\u00e9n \u00ab<a href=\"http:\/\/www.esic.es\/editorial.asp?sec=detalle&#038;isbn=9788473564311\" target=\"_blank\">Manual del redactor publicitario<\/a>\u00bb de Mariano Castellblanque (en <a href=\"http:\/\/www.tallerd3.com\/archives\/729\" target=\"_blank\">Taller d3 comentan la introducci\u00f3n<\/a>). Es un libro muy diferente a\u00a0\u00abPalabras para vender, palabras para so\u00f1ar\u00bb. Est\u00e1 plagado de citas a otros <em>copys<\/em> (se nota que el origen es una tesis doctoral)\u00a0y no tiene una estructura tan clara pero su lectura es igualmente interesante.<\/p>\n<p>En los dos libros dedican p\u00e1ginas al titular y, ley\u00e9ndolas pensando en <a href=\"http:\/\/twitter.com\/evasanagustin\" target=\"_blank\">el apartado dedicado a c\u00f3mo titular un post de mi libro<\/a>, son \u00fatiles no solo para publicidad o prensa, tambi\u00e9n para blogs. Apunto aqu\u00ed los tipos y las funciones de los titulares.<\/p>\n<p><!--more--><\/p>\n<p><strong>Tipos de t\u00edtulo<\/strong> (con ejemplos aplicados al blogging que servir\u00edan para titular este post si hiciese caso de mis propios posts), seg\u00fan Juan Rey:<\/p>\n<ul>\n<li>T\u00edtulo de beneficio (\u00abCon un buen titular bien conseguir\u00e1s m\u00e1s visitas\u00bb)<\/li>\n<li>T\u00edtulo de participaci\u00f3n (\u00abDescubre si titulas bien\u00a0posts\u00bb)<\/li>\n<li>T\u00edtulo de curiosidad (\u00ab\u00bfSon correctos los t\u00edtulos de\u00a0tus posts?\u00bb)<\/li>\n<li>T\u00edtulo de novedad (\u00abNuevos consejos para los t\u00edtulos de tus posts\u00bb)<\/li>\n<li>T\u00edtulo de conocimiento (\u00abC\u00f3mo titular un post\u00bb)<\/li>\n<li>T\u00edtulo de interrogaci\u00f3n (\u00ab\u00bfQuieres titular bien tus posts?\u00bb)<\/li>\n<\/ul>\n<p>Se pueden a\u00f1adir m\u00e1s tipos de t\u00edtulos, seg\u00fan Mariano Castellblanque:<\/p>\n<ul>\n<li>Emocional (se acerca al lector por la v\u00eda de los sentimientos)<\/li>\n<li>Instrucci\u00f3n u Orden (\u00abTitula correctamente tus posts\u00bb)<\/li>\n<li>Ins\u00f3lito o\u00a0Curiosidad (normalmente juegos de palabras)<\/li>\n<li>Exageraci\u00f3n (\u00abLos mejores consejos para elegir tu t\u00edtulo\u00bb)<\/li>\n<li>Testimonial (da credibilidad e identificaci\u00f3n con el <em>target<\/em>)<\/li>\n<\/ul>\n<p><strong>Tareas y funciones del t\u00edtulo<\/strong>, seg\u00fan Mariano Castellblanque:<\/p>\n<ul>\n<li>Atraer la atenci\u00f3n<\/li>\n<li>Seleccionar la audiencia<\/li>\n<li>Comunicar un mensaje completo<\/li>\n<li>Conducir al lector al cuerpo del texto<\/li>\n<\/ul>\n<p>Es habitual decir que los bloggers tienen algo de periodistas, pero leyendo estos libros tambi\u00e9n se demuestra que tienen algo de publicitarios&#8230; aunque en el fondo, es otra manera de decir SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mismo paseo por la biblioteca y en la misma secci\u00f3n, encontr\u00e9 tambi\u00e9n \u00abManual del redactor publicitario\u00bb de Mariano Castellblanque (en Taller d3 comentan la introducci\u00f3n). Es un libro muy diferente a\u00a0\u00abPalabras para vender, palabras para so\u00f1ar\u00bb. Est\u00e1 plagado de citas a otros copys (se nota que el origen es una tesis doctoral)\u00a0y no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6,2,412],"tags":[118,503],"class_list":["post-384","post","type-post","status-publish","format-standard","hentry","category-internet","category-prensa","category-publicidad","category-redaccion-de-contenidos","tag-novedad-editorial","tag-titulares"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":2952,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/384\/revisions\/2952"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}