{"id":383,"date":"2008-06-18T09:18:43","date_gmt":"2008-06-18T07:18:43","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=383"},"modified":"2026-01-05T14:00:20","modified_gmt":"2026-01-05T13:00:20","slug":"media-news-s25-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/06\/18\/media-news-s25-a08\/","title":{"rendered":"Media News S25 A08"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nMientras a TVE le quitan<\/a> dos minutos de publicidad para el 2010, las cadenas\u00a0cambian el logo y a\u00f1aden\u00a0m\u00e1s moscas para destacar futuros programas o, mucho peor, sobreimpresionan enormes promos sin importarles qu\u00e9 est\u00e1n dando y destrozando por completo la serie. Si la publicidad en televisi\u00f3n sigue esa evoluci\u00f3n tan intrusiva, casi prefiero el spot aunque trocee la programaci\u00f3n.<\/p>\n

Publicidad<\/strong>
\nRescato algunas im\u00e1genes que me impactaron y que ten\u00eda guardadas: el Audi Q7<\/a> por mostrar lo nunca visto de la Mona Lisa; gr\u00e1ficas que permiten leer grandes libros en dos l\u00edneas<\/a>; Heineken<\/a> porque no s\u00e9 si se dan cuenta que me pueden entrar ganas de beberme\u00a0un Asbolut; un cartel por la igualdad<\/a>; y una lona que mide el ruido<\/a>.<\/p>\n

Cine<\/strong>
\nEl p\u00f3ster de \u00abVicky Cristina Barcelona\u00bb<\/a> me recuerda a otras pel\u00edculas y series<\/a> con tri\u00e1ngulo amoroso. Cuanta m\u00e1s informaci\u00f3n llega de la pel\u00edcula, menos ganas tengo de verla (el trailer tampoco me anim\u00f3). Porque si lo \u00fanico que me llama la atenci\u00f3n es ver im\u00e1genes de mi ciudad, \u00bfpor qu\u00e9 me encierro en un cine?<\/p>\n

Internet<\/strong>
\nCoca-cola ha puesto en marcha la web www.secretformula.es<\/a>\u00a0para dar a conocer su f\u00f3rmula secreta y c\u00f3mo sigue siendo la misma que hace 122 a\u00f1os<\/a>\u00a0pero, en el spot<\/a>, la web aparece en un rinc\u00f3n, casi ni se ve. Con esa URL tan sugerente (aunque extra\u00f1amente en ingl\u00e9s) me parece un sin sentido que no la promocionen m\u00e1s. Pero es que\u00a0viendo el contenido,\u00a0en realidad no desvelan qu\u00e9 lleva su f\u00f3rmula sino lo que no lleva<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n Mientras a TVE le quitan dos minutos de publicidad para el 2010, las cadenas\u00a0cambian el logo y a\u00f1aden\u00a0m\u00e1s moscas para destacar futuros programas o, mucho peor, sobreimpresionan enormes promos sin importarles qu\u00e9 est\u00e1n dando y destrozando por completo la serie. Si la publicidad en televisi\u00f3n sigue esa evoluci\u00f3n tan intrusiva, casi prefiero el spot […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[176,119,415,90],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-coca-cola","tag-marcas-de-bebidas-alcoholicas","tag-marcas-coches","tag-url-de-producto"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=383"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/383\/revisions"}],"predecessor-version":[{"id":35980,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/383\/revisions\/35980"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}