{"id":380,"date":"2008-06-11T16:58:10","date_gmt":"2008-06-11T14:58:10","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=380"},"modified":"2008-06-11T17:03:03","modified_gmt":"2008-06-11T15:03:03","slug":"media-news-s24-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/06\/11\/media-news-s24-a08\/","title":{"rendered":"Media News S24 A08"},"content":{"rendered":"

Publicidad
\n<\/strong>Endesa continua<\/a> su campa\u00f1a www.paraloshijosdetushijos.com<\/a>\u00a0con un\u00a0spot<\/a> en el que nos piden permiso para leer una carta en nombre de la compa\u00f1\u00eda.\u00a0Veo el proceso creativo: uno dice \u00abpodr\u00edamos enviar una carta a los abonados\u00bb y\u00a0el otro contesta\u00a0\u00abqu\u00e9 dices, \u00bfa millones de personas que ya son clientes?\u00bb El primero no se conforma y quiere una soluci\u00f3n \u00abvale, pues un mailing a no clientes\u00bb\u00a0pero al segundo tampoco le gusta: \u00abQue no te enteras,\u00a0\u00a1mejor hacemos un spot con la carta y as\u00ed la reciben los que son abonados y los que no!\u00bb. Resultado: una carta que se env\u00eda por televisi\u00f3n.<\/p>\n

Internet<\/strong>
\nDos noticias un poco raras: Google se lleva<\/a> el Premio Pr\u00edncipe de Asturias de Comunicaci\u00f3n y Humanidades (rara porque el premio lo merecen m\u00e1s\u00a0los que crean el conocimiento que\u00a0los \u00absimplemente\u00bb\u00a0lo\u00a0hace encontrable); y Europa\u00a0quiera controlar los blogs con \u00abetiquetados voluntarios<\/a>\u00bb (rara no porque quieran crean que se necesita un control, sino porque hayan tardado tanto de verlo). Y una alegr\u00eda: los \u00abv\u00eddeos interactivos\u00bb de YouTube que empiezan a verse<\/a>\u00a0y que me recuedan proyectos que en la carrera eran\u00a0imposibles y que en poco tiempo podr\u00edan hacerse realidad.<\/p>\n

Televisi\u00f3n<\/strong>
\nDos de RTVE: su nueva imagen corporativa<\/a> (donde lo m\u00e1s importante es la\u00a0\u00abe\u00bb de \u00abEspa\u00f1a\u00bb) y el crecimiento de visitas<\/a> de su nueva web. Est\u00e1 claro que algo se mueve en esa casa y, por fin, parece que en una buena direcci\u00f3n: todo lo que sea cambiar seguro que le har\u00e1 bien.<\/p>\n

Cine<\/strong>
\nEste fin de semana se estrena \u00abThe happening\u00bb. He conseguido no ver el trailer y pr\u00e1cticamente no saber nada de la trama porque los guiones de Shyamalan siempre sorprenden con un final que no sueles esperar. Mi cr\u00edtica tardar\u00e1 a\u00fan una semana, pero no pienso perd\u00e9rmela.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Endesa continua su campa\u00f1a www.paraloshijosdetushijos.com\u00a0con un\u00a0spot en el que nos piden permiso para leer una carta en nombre de la compa\u00f1\u00eda.\u00a0Veo el proceso creativo: uno dice \u00abpodr\u00edamos enviar una carta a los abonados\u00bb y\u00a0el otro contesta\u00a0\u00abqu\u00e9 dices, \u00bfa millones de personas que ya son clientes?\u00bb El primero no se conforma y quiere una soluci\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[124,62,98,53,132],"class_list":["post-380","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-blogosfera","tag-endesa","tag-google","tag-rtve","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}