{"id":3795,"date":"2011-07-25T09:58:57","date_gmt":"2011-07-25T07:58:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3795"},"modified":"2015-03-02T12:45:07","modified_gmt":"2015-03-02T11:45:07","slug":"1-ano-de-mi-newsletter-sobre-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/25\/1-ano-de-mi-newsletter-sobre-contenidos\/","title":{"rendered":"1 a\u00f1o de mi newsletter sobre contenidos"},"content":{"rendered":"<p>Dentro de 2 semanas enviar\u00e9 la newsletter sobre marketing de contenidos n\u00famero 52 lo que significa que har\u00e1 1 a\u00f1o que me embarqu\u00e9 en esa aventura. Ya dije <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/08\/10\/newsletter-sobre-marketing-de-contenidos\/\">el primer d\u00eda<\/a> que empezar en agosto, hacerla semanal y decidir enviarla en lunes quiz\u00e1 no era la mejor decisi\u00f3n pero pasado este tiempo, estoy contenta de haberlo hecho. Algunos n\u00fameros para justificar esta alegr\u00eda:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">429<strong> suscriptores<\/strong><\/a> a la newsletter, creciendo a un ritmo de 35 al mes<\/li>\n<li>32,3% de <strong>apertura <\/strong>(de media)<\/li>\n<li>8,3% de <strong>clicks <\/strong>(de media) y eso que pongo pocos enlaces<\/li>\n<li>1305 <strong>descargas <\/strong>de <a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_197936773558886\">los ebooks<\/a> que publico cada 10 n\u00fameros a modo de resumen<\/li>\n<li><a href=\"http:\/\/www.linkedin.com\/groups?gid=3292341&amp;trk=hb_side_g\">344 <strong>miembros<\/strong><\/a> en el grupo de LinkedIn sobre marketing de contenidos<\/li>\n<\/ul>\n<p>Tambi\u00e9n puedo encontrar n\u00fameros negativos como que el 15,85% <strong>nunca la ha abierto<\/strong> o que en total ha habido un 22 personas que se han dado de <strong>baja<\/strong>, pero prefiero quedarme con las respuestas o tuits que algunos suscriptores me env\u00edan y as\u00ed motivarme los domingos por la tarde a escribirla y as\u00ed seguir envi\u00e1ndola los lunes por la ma\u00f1ana.<\/p>\n<p>Y por eso quiero celebrar este primer aniversario enviando <strong>cinco n\u00fameros especiales<\/strong> que coincidir\u00e1n con los cinco lunes de agosto. El tema ser\u00e1 la redacci\u00f3n, claro, pero no quiero avanzar demasiado. Tendr\u00e1s que <a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">suscribirte<\/a> para seguir esta especie de <strong>ebook en fasc\u00edculos para redactar cualquier cosa<\/strong> que me he inventado. \u00a1M\u00e1s detalles el pr\u00f3ximo lunes en tu correo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentro de 2 semanas enviar\u00e9 la newsletter sobre marketing de contenidos n\u00famero 52 lo que significa que har\u00e1 1 a\u00f1o que me embarqu\u00e9 en esa aventura. Ya dije el primer d\u00eda que empezar en agosto, hacerla semanal y decidir enviarla en lunes quiz\u00e1 no era la mejor decisi\u00f3n pero pasado este tiempo, estoy contenta de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,413],"tags":[12],"class_list":["post-3795","post","type-post","status-publish","format-standard","hentry","category-dm","category-marketing-de-contenidos","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3795"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3795\/revisions"}],"predecessor-version":[{"id":3799,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3795\/revisions\/3799"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}