{"id":3790,"date":"2011-07-20T08:58:53","date_gmt":"2011-07-20T06:58:53","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3790"},"modified":"2026-01-05T14:17:23","modified_gmt":"2026-01-05T13:17:23","slug":"media-news-s29-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/20\/media-news-s29-a11\/","title":{"rendered":"Media News S29 A11"},"content":{"rendered":"<p><strong>Internet<\/strong><br \/>\nLa Fundaci\u00f3n Orange ha publicado un a\u00f1o m\u00e1s el \u00ab<a href=\"http:\/\/fundacionorange.es\/fundacionorange\/analisis\/eespana\/e_espana11.html\">Informe eEspa\u00f1a 2011<\/a>\u00bb y uno de sus titulares es de esos que animan a cualquiera a meterse en eso que llaman marketing social: \u00abm\u00e1s del 80% de los internautas espa\u00f1oles son usuarios de una red social\u00bb. Claro, as\u00ed es normal que luego <a href=\"http:\/\/annenberg.usc.edu\/News%20and%20Events\/News\/110713AIL.aspx\">alguien<\/a> dise\u00f1e una herramienta para escuchar todo lo que los usuarios decimos y saque conclusiones de negocio. Ten\u00edan que ser los de la industria del cine, ellos s\u00ed saben lo que la gente quiere y se lo ofrece hasta con gafas por 1\u20ac. El resto de sectores todav\u00eda tienen mucho que aprender.<\/p>\n<p><strong>Cine<\/strong><br \/>\nSe acab\u00f3. No m\u00e1s \u00abHarry Potter\u00bb en cine. Despu\u00e9s de todos estos a\u00f1os, los espectadores (y antes que nosotros los lectores) hemos aprendido palabrejas de magia y alg\u00fan que otro conjuro que no sirve ni para el Trivial. Vistas todas, quien parece que no ha aprendido nada son el tr\u00edo de actores. En estos 10 a\u00f1os que han pasado desde la primera, ni un atisbo de mejora. Antes se les perdonaba por j\u00f3venes, pero ahora ya no tienen excusa&#8230; quiz\u00e1 un mal director pero como ha habido varios tampoco sirve.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nOtro spot veraniego de cerveza ronda por la tele. Le toca turno a San Miguel y esa bonita idea de \u00ab<a href=\"http:\/\/www.youtube.com\/watch?v=LpraDdrYLWE\">Ciudadanos de un lugar llamado mundo<\/a>\u00ab. La canci\u00f3n es mucho mejor que otras campa\u00f1as musicales, como la horrible de McDonald&#8217;s. Pero por mucho que sea curioso ver c\u00f3mo cambian de ciudad a cada plano, la parte visual es menos original, est\u00e1 m\u00e1s vista. Me hace pensar entonces en qu\u00e9 parte es la m\u00e1s importante de un spot o, m\u00e1s concretamente, cu\u00e1l recordar\u00e9 dentro de un tiempo si la canci\u00f3n o las im\u00e1genes. \u00bfQu\u00e9 me recordar\u00e1 m\u00e1s la marca?<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nLeer que se avecina \u00abGran Hermano 13\u00bb me da escalofr\u00edos. A\u00f1o tras a\u00f1o me pregunto lo mismo pero sigo sin entender c\u00f3mo puede alguien vivir en esa casa, con esas condiciones. No lo entiendo. Pero, si me esfuerzo, puedo entender a los que ponen la tele y se dedican a mirar la vida de los dem\u00e1s en directo. Se me ocurre que ellos quisieron entrar y no pudieron o que simplemente les guste el g\u00e9nero costumbrista o el drama social. Eso explicar\u00eda tambi\u00e9n por qu\u00e9 este tipo de cine triunfa en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet La Fundaci\u00f3n Orange ha publicado un a\u00f1o m\u00e1s el \u00abInforme eEspa\u00f1a 2011\u00bb y uno de sus titulares es de esos que animan a cualquiera a meterse en eso que llaman marketing social: \u00abm\u00e1s del 80% de los internautas espa\u00f1oles son usuarios de una red social\u00bb. Claro, as\u00ed es normal que luego alguien dise\u00f1e una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[223,119,179],"class_list":["post-3790","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-harry-potter","tag-marcas-de-bebidas-alcoholicas","tag-reality-shows"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3790"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3790\/revisions"}],"predecessor-version":[{"id":3794,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3790\/revisions\/3794"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}