{"id":3782,"date":"2011-07-18T12:48:52","date_gmt":"2011-07-18T10:48:52","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3782"},"modified":"2020-08-15T19:54:32","modified_gmt":"2020-08-15T17:54:32","slug":"contenidos-por-que-empezar-una-newsletter","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/18\/contenidos-por-que-empezar-una-newsletter\/","title":{"rendered":"[Contenidos] \u00bfPor qu\u00e9 empezar una newsletter?"},"content":{"rendered":"<p>Me estuve haciendo esta pregunta en agosto cuando me decid\u00ed a iniciar esta aventura y ahora se me ocurre compartirla por si alguien m\u00e1s, como <a href=\"http:\/\/twitter.com\/#%21\/carlosribanez\/statuses\/15445491164651520\" target=\"_blank\" rel=\"noopener noreferrer\">Carlos<\/a>, se encuentra tambi\u00e9n valorando esta posibilidad. Apunto varios pros y contras:<\/p>\n<ul>\n<li>Una newsletter puede ser un complemento a otras acciones, tipo Adwords, para conseguir leads.<\/li>\n<li>Lo bueno que tienen es que caben pr\u00e1cticamente <strong>todos los temas<\/strong>, siempre y cuando se tenga claro qu\u00e9 se publica aqu\u00ed y qu\u00e9 en otros de canales, como puede ser en blog o redes sociales.<\/li>\n<li>Permite compartir ideas con <strong>gente conocida<\/strong>, sino con nombres y apellidos, al menos con email, lo que ayuda a segmentar el mensaje.<\/li>\n<li>Una ventaja m\u00e1s pr\u00e1ctica es que <strong>la frecuencia la pones t\u00fa<\/strong>, seg\u00fan tu propio ritmo. Otras v\u00edas requieren m\u00e1s dedicaci\u00f3n pero una newsletter mensual puede conseguir buenos resultados.<\/li>\n<li>Algo que puede ser tanto bueno como malo es que <strong>los contenidos no son p\u00fablicos<\/strong> (aunque se pueden replicar en formato web) de manera que los textos no traer\u00e1n tr\u00e1fico de buscadores pero s\u00ed te proporcionar\u00e1n uno de calidad si incluyes buenas call to actions.<\/li>\n<li>Y algunas cosas malas las arrastrar\u00e1s de otros medios, como las <strong>estad\u00edsticas<\/strong>: la pesadilla de las visitas pasar\u00e1 a ser la de las aperturas de emails.<\/li>\n<\/ul>\n<p>Si te has decidido a crear tu newsletter, tienes muchas ideas en <a href=\"http:\/\/www.slideshare.net\/evasanagustin\/crea-y-gestiona-tu-boletin-corporativo-dossier\" target=\"_blank\" rel=\"noopener noreferrer\">mi SlideShare<\/a>.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter n\u00famero 19 (20 de diciembre de 2010)<\/strong>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Me estuve haciendo esta pregunta en agosto cuando me decid\u00ed a iniciar esta aventura y ahora se me ocurre compartirla por si alguien m\u00e1s, como Carlos, se encuentra tambi\u00e9n valorando esta posibilidad. Apunto varios pros y contras: Una newsletter puede ser un complemento a otras acciones, tipo Adwords, para conseguir leads. Lo bueno que tienen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[501],"class_list":["post-3782","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3782"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3782\/revisions"}],"predecessor-version":[{"id":17110,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3782\/revisions\/17110"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}