{"id":3771,"date":"2011-07-11T22:21:21","date_gmt":"2011-07-11T20:21:21","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3771"},"modified":"2015-03-02T12:10:26","modified_gmt":"2015-03-02T11:10:26","slug":"contenidos-lo-micro-tambien-importa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/11\/contenidos-lo-micro-tambien-importa\/","title":{"rendered":"[Contenidos] Lo micro tambi\u00e9n importa"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes. Precisamente hoy tambi\u00e9n hablaba de contar palabras pero como forma de facturar por la redacci\u00f3n de contenidos.<\/p>\n<blockquote><p>Hay diversas <a href=\"..\/2010\/11\/09\/contenidos-metricas-sobre-efectividad\/\" target=\"_blank\">m\u00e9tricas para contenidos<\/a> pero la que acaba resultando  imprescindible es el n\u00famero de palabras. Antes de la llegada del microblogging,  pod\u00eda entenderse microcontenido como los titulares o los destacados de art\u00edculos  y posts. Ahora, <strong>un tuit es un microcopy pero tambi\u00e9n lo es una actualizaci\u00f3n  en Facebook, LinkedIn o cualquier red social<\/strong>.<\/p>\n<p>Como vimos <a href=\"http:\/\/eepurl.com\/bKxwP\" target=\"_blank\">hace un par de semanas<\/a>, los textos breves tambi\u00e9n han de  cuidarse. Precisamente porque el microcontenido tiene pocas palabras, todas  ellas son importantes. Cualquier tipo de contenido, texto o v\u00eddeo, largo o  corto, ha de pasar un control de calidad por nuestra parte.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 18 (13 de diciembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Precisamente hoy tambi\u00e9n hablaba de contar palabras pero como forma de facturar por la redacci\u00f3n de contenidos. Hay diversas m\u00e9tricas para contenidos pero la que acaba resultando imprescindible es el n\u00famero de palabras. Antes de la llegada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[292,471],"class_list":["post-3771","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-microblogging","tag-microcopy"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3771"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3771\/revisions"}],"predecessor-version":[{"id":6729,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3771\/revisions\/6729"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}