{"id":3749,"date":"2011-07-04T08:58:49","date_gmt":"2011-07-04T06:58:49","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3749"},"modified":"2015-08-16T12:25:10","modified_gmt":"2015-08-16T10:25:10","slug":"contenidos-sobre-el-mercado-de-los-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/04\/contenidos-sobre-el-mercado-de-los-contenidos\/","title":{"rendered":"[Contenidos] Sobre el mercado de los contenidos"},"content":{"rendered":"<p><strong>El mercado de los contenidos existe<\/strong> pero todav\u00eda hay quien no  encuentra valor en contratar a alguien para que escriba en su empresa. Es por  esto que servicios como Redacciona, un marketplace de contenidos donde los  creadores publican y las empresas compran, <a href=\"http:\/\/ow.ly\/3nOZT\" target=\"_blank\">no creo que funcionen<\/a>. Aunque  permiten a los compradores pedir textos a redactores concretos, \u00bfpor qu\u00e9 iban a  pagarles la comisi\u00f3n si pueden tener gratis a un becario (o community  manager)?<\/p>\n<p><strong>El mercado de los contenidos goza de buena salud<\/strong> pero todav\u00eda hay  demasiados que no valoran la artesan\u00eda de la redacci\u00f3n. Son los que publican  ofertas de empleo (\u00a1as\u00ed las llaman!) a 2\u20ac las 300 palabras+foto que hay que  escribir, publicar y promocionar en las propias redes sociales. Son los que  mantienen <a href=\"http:\/\/www.linkedin.com\/news?viewArticle=&amp;articleID=269694021&amp;gid=3292341&amp;type=member&amp;item=36094093&amp;articleURL=http%3A%2F%2Fwww.readwriteweb.es%2Ftecnologias%2Flo-mejor-2010-granjas-contenido%2F&amp;urlhash=XHiv&amp;goback=.anp_3292341_1292149751412_1\" target=\"_blank\">granjas de contenidos<\/a> pensando \u00fanicamente en la cantidad de  enlaces que pueden conseguir en lugar de la calidad de los textos que se  publican. Son los que prefieren utilizar teletipos en lugar de crear su propio  punto de vista de la noticia.<\/p>\n<p><strong>El mercado de los contenidos tiene futuro<\/strong> pero no para quienes no  entienden que cada palabra cuenta, que no hay estrategia sin contenidos o que  para conectar con una persona (cliente) hace falta otra persona (redactor) que  se ponga en su piel y le sepa atraer.<\/p>\n<p>Si conoces a alguien as\u00ed, <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\" target=\"_blank\">reenv\u00edale esta newsletter<\/a> y quiz\u00e1 <strong>cambie de opini\u00f3n<\/strong>.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 18 (13 de diciembre de 2010)<\/strong>. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>El mercado de los contenidos existe pero todav\u00eda hay quien no encuentra valor en contratar a alguien para que escriba en su empresa. Es por esto que servicios como Redacciona, un marketplace de contenidos donde los creadores publican y las empresas compran, no creo que funcionen. Aunque permiten a los compradores pedir textos a redactores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462],"tags":[508],"class_list":["post-3749","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3749"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3749\/revisions"}],"predecessor-version":[{"id":7041,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3749\/revisions\/7041"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}