{"id":3747,"date":"2011-06-29T23:58:25","date_gmt":"2011-06-29T21:58:25","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3747"},"modified":"2011-06-30T00:18:55","modified_gmt":"2011-06-29T22:18:55","slug":"media-news-s25-a11-2","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/06\/29\/media-news-s25-a11-2\/","title":{"rendered":"Media News S25 A11"},"content":{"rendered":"

Publicidad<\/strong>
\nParecido al experimento del logo que comentaba la semana pasada<\/a> y llevado al extremo, me encuentro<\/a> con otro curioso: quitar todo el contenido de una p\u00e1gina y dejarla desnuda<\/a>, sin texto ni gr\u00e1ficos. \u00bfEs posible reconocerlas? Pues s\u00ed porque las hemos visto varios cientos de veces (por no decir m\u00e1s), hasta el punto de que dos espacios para botones nos recuerden nuestra p\u00e1gina principal, por ejemplo. Aplicado a la publicidad: \u00bfsabr\u00edas reconocer un spot si solo lo oyes o solo lo oyes? A base de repetici\u00f3n s\u00ed pero la primera vez, \u00bfel estilo de la marca te sonar\u00eda?<\/p>\n

<\/strong>Televisi\u00f3n<\/strong>
\nAprovechando el resfriado que he pasado este pasado puente, me he puesto al d\u00eda de series<\/a> y he visto algunas nuevas. Descarto hablar de \u00abFalling skies\u00bb o de \u00abFranklin & Bash\u00bb porque ni llegu\u00e9 a ver sus pilotos enteros. S\u00ed en cambio llegu\u00e9 hasta el cuarto cap\u00edtulo de \u00abLove bites\u00bb. Es una serie con tres historias dentro sobre amor, desamor, citas, sexo… y eso es lo que m\u00e1s me gusta, que sean fragmentos de unos 15 minutos. No es una sitcom al uso as\u00ed que no tendr\u00edan sentido que diesen esos cachitos solos pero en un episodio entero no te da tiempo de aburrirte. Mientras aqu\u00ed hacemos ‘Matrimoniadas’ o series de casi 2h.<\/p>\n

Internet<\/strong>
\nDocumentarse online puede resultar muy complicado… demasiadas fuentes y al final ya no sabes cu\u00e1l es la m\u00e1s fiable (por suerte s\u00ed la m\u00e1s reciente). Por un lado, se publican n\u00fameros estimados del total de poblaci\u00f3n en Espa\u00f1a que tiene Facebook y salen 14 millones<\/a> y, por otro, dos semanas despu\u00e9s, se publican n\u00fameros de redes sociales en el mundo y vemos que en Espa\u00f1a parece que hay unos 10 millones de usuarios<\/a> de redes sociales (v\u00eda<\/a>). Entonces, \u00bfa qui\u00e9n hacer caso?<\/p>\n

Cine<\/strong><\/strong>
\nSe supone que los trailers de una pel\u00edcula han de conseguir que vaya a verla al cine. Esa es la teor\u00eda.\u00a0 En la pr\u00e1ctica, hay trailers que me animan a ver otras pelis. Es lo peor que puede pasar, en el cine y en cualquier negocio: no solo me quedo sin mi cachito de pastel, sino que le doy mi raci\u00f3n a la competencia. En el caso<\/a> que me inspira este rinconcito del post no es tan grave porque se trata de un remake as\u00ed que como mucho usar\u00e9 mi DVDteca. Pero no es la primera vez que me ha pasado… \u00bfy a ti?<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Parecido al experimento del logo que comentaba la semana pasada y llevado al extremo, me encuentro con otro curioso: quitar todo el contenido de una p\u00e1gina y dejarla desnuda, sin texto ni gr\u00e1ficos. \u00bfEs posible reconocerlas? Pues s\u00ed porque las hemos visto varios cientos de veces (por no decir m\u00e1s), hasta el punto de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[123,343,349,68,44],"class_list":["post-3747","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-efectividad-de-la-publicidad","tag-facebook","tag-medios-sociales","tag-series-de-television","tag-trailers"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3747"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3747\/revisions"}],"predecessor-version":[{"id":3748,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3747\/revisions\/3748"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}