{"id":3744,"date":"2011-06-27T11:28:49","date_gmt":"2011-06-27T09:28:49","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3744"},"modified":"2015-03-01T12:02:32","modified_gmt":"2015-03-01T11:02:32","slug":"contenidos-arbol-web-testimoniales-y-preguntas-frecuentes","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/06\/27\/contenidos-arbol-web-testimoniales-y-preguntas-frecuentes\/","title":{"rendered":"[Contenidos] \u00c1rbol web: testimoniales y preguntas frecuentes"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>A la hora de dise\u00f1ar el \u00e1rbol de contenidos de un sitio web, una de las cosas que se han de tener en cuenta son los diferentes <strong>estados del potencial cliente: descubrimiento, consideraci\u00f3n y decisi\u00f3n<\/strong>. Y es que cada etapa del proceso de compra tiene diferentes contenidos asociados. Hablando del momento en que el visitante pasa a ser cliente, dos tipos de contenido pueden ayudar a esta conversi\u00f3n: los casos de \u00e9xito y las preguntas frecuentes.<\/p>\n<p>Hay <a href=\"http:\/\/www.tecnologiapyme.com\/ebusiness\/por-que-debemos-tener-una-seccion-de-casos-de-exito-en-nuestra-web\" target=\"_blank\">varios motivos<\/a> para incluir <strong>historias de clientes como ejemplo de lo que podemos hacer por \u00e9l<\/strong> pero la m\u00e1s importante es la confianza que genera saber que ese producto o servicio hace realmente lo que estamos buscando. Por otro lado, una lista <a href=\"http:\/\/sixrevisions.com\/user-interface\/stop-the-faq-page-bandage\/\" target=\"_blank\">bien trabajada<\/a> de <strong>respuestas a las dudas m\u00e1s comunes<\/strong> puede decantar la balanza hacia el s\u00ed quiero del visitante, adem\u00e1s de <a href=\"http:\/\/www.conversationagent.com\/2010\/11\/are-you-using-your-faq-page-to-attract-traffic.html\" target=\"_blank\">atraer tr\u00e1fico<\/a>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 17 (7 de diciembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. A la hora de dise\u00f1ar el \u00e1rbol de contenidos de un sitio web, una de las cosas que se han de tener en cuenta son los diferentes estados del potencial cliente: descubrimiento, consideraci\u00f3n y decisi\u00f3n. Y es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[484],"class_list":["post-3744","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-arbol-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3744"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3744\/revisions"}],"predecessor-version":[{"id":6258,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3744\/revisions\/6258"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}