{"id":3729,"date":"2011-06-13T21:28:21","date_gmt":"2011-06-13T19:28:21","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3729"},"modified":"2011-06-13T21:31:13","modified_gmt":"2011-06-13T19:31:13","slug":"contenidos-de-los-videojuegos-al-periodismo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/06\/13\/contenidos-de-los-videojuegos-al-periodismo\/","title":{"rendered":"[Contenidos] De los videojuegos al periodismo"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes (esta semana con un d\u00eda de retraso por la festividad en Barcelona).<\/p>\n<blockquote><p>Despu\u00e9s de haber comparado <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/28\/contenidos-jardineria-de-contenidos\/\">los contenidos web con la  jardiner\u00eda<\/a>, aplicar la l\u00f3gica de los videojuegos a la redacci\u00f3n period\u00edstica  no parece tan descabellado. Lo coment\u00f3 el mi\u00e9rcoles pasado <a href=\"http:\/\/e-periodistas.blogspot.com\/\" target=\"_blank\">Ram\u00f3n Salaverr\u00eda<\/a> en su <a href=\"http:\/\/www.escacc.cat\/ca\/contingut\/10-en-comunicacio-ramon-salaverria-sobre-redaccio-i-composicio-multimedia-per-a-internet-1591.html\" target=\"_blank\">charla sobre t\u00e9cnicas de redacci\u00f3n para el ESCACC<\/a>.<\/p>\n<p>En esencia, se trata de tener presente a la hora de escribir la <strong>estructura  en niveles de dificultad<\/strong> propia de los videojuegos. As\u00ed, en el primero  tendr\u00edamos los titulares, seguidos de las entradillas o destacados y de los  textos en negrita que se quieran destacar. Esta <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/1115387693\/visual-hierarchy\" target=\"_blank\">jerarqu\u00eda visual<\/a> sirve, por tanto, para profundizar en los  distintos grados de complejidad del texto permitiendo que cada usuario llegue  hasta donde desee, tanto si escanea el texto como si lo lee por completo.<\/p>\n<p>Pero a\u00fan hay un \u00faltimo nivel igual de importante: los <strong>enlaces<\/strong>. Con  ellos el lector puede seguir investigando sobre el contenido, superando fases si  seguimos el s\u00edmil de los videojuegos. De esta manera, el usuario que quiere  ganar todos los puntos puede conseguirlos leyendo p\u00e1ginas externas mejorando as\u00ed  la comprensi\u00f3n del texto.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 16 (29 de noviembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes (esta semana con un d\u00eda de retraso por la festividad en Barcelona). Despu\u00e9s de haber comparado los contenidos web con la jardiner\u00eda, aplicar la l\u00f3gica de los videojuegos a la redacci\u00f3n period\u00edstica no parece tan descabellado. Lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[57,263],"class_list":["post-3729","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-periodismo","tag-redaccion-web"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3729\/revisions"}],"predecessor-version":[{"id":3731,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3729\/revisions\/3731"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}