{"id":3703,"date":"2011-06-03T13:58:08","date_gmt":"2011-06-03T11:58:08","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3703"},"modified":"2015-03-02T12:47:41","modified_gmt":"2015-03-02T11:47:41","slug":"contenidos-hablar-de-medios-sociales-es-hablar-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/06\/03\/contenidos-hablar-de-medios-sociales-es-hablar-de-contenidos\/","title":{"rendered":"[Contenidos] Hablar de medios sociales es hablar de contenidos"},"content":{"rendered":"<p>Hace un rato ha acabado el evento TcTalks que he podido seguir <a href=\"http:\/\/mediateca.fundacion.telefonica.com\/visor.asp?td-hfttctalks\">por streaming<\/a> y por <a href=\"http:\/\/twitter.com\/#!\/search?q=%23TcTalks\">el hashtag correspondiente<\/a>. Repasando los tuits que he hecho me han entrado ganas de escribir este post a\u00a0 modo de resumen y a la vez plantear un par de preguntas. Pero primero los tuits para poner el contexto necesario:<\/p>\n<ul>\n<li>Buenas las historias de <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/Anita_E\">@Anita_E<\/a> sobre at. al cliente de <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/NH_Hoteles\">@NH_Hoteles<\/a> antes (paraguas), durante (cantante) y despu\u00e9s (WakeUpPics). <a title=\"#tctalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23tctalks\">#tctalks<\/a><\/li>\n<li>14 bloggers internos participan en <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/AunCLICdelasTIC\">@AunCLICdelasTIC<\/a>, el blog corporativo externo de GGCC de Telef\u00f3nica seg\u00fan explica <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/eormaechea\">@eormaechea<\/a> <a title=\"#tctalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23tctalks\">#tctalks<\/a><\/li>\n<li>\u00abEn lugar de NdP hacemos videocomunicados, ponemos cara a las noticias\u00bb <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/eormaechea\">@eormaechea<\/a> <a title=\"#tctalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23tctalks\">#tctalks<\/a><\/li>\n<li>\u00abInternet = Contenidos\u00bb visto en la presentaci\u00f3n de Raimon Casals de <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/gallinablanca\">@gallinablanca<\/a> en <a title=\"#TcTalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23TcTalks\">#TcTalks<\/a><\/li>\n<li>\u00abPara ser soluci\u00f3n culinaria, tb ten\u00edamos que dar postres aunque ninguno de nuestros productos sirva para ello\u00bb <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/gallinablanca\">@gallinablanca<\/a> <a title=\"#TcTalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23TcTalks\">#TcTalks<\/a><\/li>\n<li>+1 RT: <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/martaabella\">@martaabella<\/a>: Gracias Raimon Casals de Gallina Blanca: contenido, evolucion, propuesta de valor&#8230; Asi si! <a title=\"#TcTalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23TcTalks\">#TcTalks<\/a><\/li>\n<li>\u00abTransformar comunicaci\u00f3n en contenido: si lo dice la marca, es comunicaci\u00f3n; si lo dice tu cu\u00f1ado, es contenido\u00bb <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/viejomoeb\">@viejomoeb<\/a> <a title=\"#TcTalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23TcTalks\">#TcTalks<\/a><\/li>\n<li>\u00abLa nueva forma de hacer marketing es hacer marketing de contenidos\u00bb <a rel=\"nofollow\" href=\"http:\/\/twitter.com\/salvadorsuarez\">@salvadorsuarez<\/a> en <a title=\"#TcTalks\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/#%21\/search?q=%23TcTalks\">#TcTalks<\/a> Lagrimita \ud83d\ude42<\/li>\n<\/ul>\n<p>Ya lo ves, mis tuits giran alrededor de los contenidos aunque la charla, al menos <a href=\"http:\/\/www.territoriocreativo.es\/wp-content\/uploads\/2011\/05\/110306_TcTalks_Business.pdf\">por el t\u00edtulo<\/a>, iba sobre medios sociales. Entonces, \u00bfes que <strong>hablar de medios sociales es hablar contenidos<\/strong>? Primera pregunta a la que yo respondo que s\u00ed. Los contenidos son una pieza del SMM igual que el SMM es una parte del marketing online y, cerrando el c\u00edrculo, los contenidos tambi\u00e9n lo son del marketing offline.<\/p>\n<p>En este tercer TcTalks se ha hablado de branding, experiencias, atenci\u00f3n al cliente, identidad, recomendaciones, negocio&#8230; hasta de innovaci\u00f3n. Segunda pregunta relacionada con la anterior: si antes has contestado que s\u00ed, que los contenidos no se pueden separar de una estrategia en medios sociales, \u00bftambi\u00e9n crees que todo de lo que se ha hablado\u00a0<strong>se consigue con los contenidos<\/strong>? Sigo respondiendo que s\u00ed, teniendo en cuenta claro que la l\u00ednea que separa lo que se consigue con medios sociales y con los contenidos es fina&#8230; sobretodo si tienen los mismos objetivos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un rato ha acabado el evento TcTalks que he podido seguir por streaming y por el hashtag correspondiente. Repasando los tuits que he hecho me han entrado ganas de escribir este post a\u00a0 modo de resumen y a la vez plantear un par de preguntas. Pero primero los tuits para poner el contexto necesario: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[59,349],"class_list":["post-3703","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-eventos","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"predecessor-version":[{"id":6763,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3703\/revisions\/6763"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}