{"id":3695,"date":"2011-05-30T20:08:47","date_gmt":"2011-05-30T18:08:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3695"},"modified":"2015-03-02T12:17:46","modified_gmt":"2015-03-02T11:17:46","slug":"contenidos-formas-de-destacar-frases-o-palabras","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/30\/contenidos-formas-de-destacar-frases-o-palabras\/","title":{"rendered":"[Contenidos] Formas de destacar frases o palabras"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>Anteriormente convertimos al dise\u00f1ador en nuestro enemigo cuando cambiaba  palabras en min\u00fascula por versales o quitaba negritas a su antojo. Hoy vamos que  tambi\u00e9n podemos trabajar juntos para que la comprensi\u00f3n del texto y con ella el  usuario salgan beneficiados.<\/p>\n<p>Por un lado, el <strong>formato<\/strong> del texto es la manera m\u00e1s f\u00e1cil para destacar  frases o palabras concretas:<\/p>\n<ul>\n<li>Los titulares, subt\u00edtulos o entradillas cambian el <strong>tama\u00f1o<\/strong> de las  frases.<\/li>\n<li>La negrita aumenta el <strong>grosor<\/strong> de las letras.<\/li>\n<li>Los enlaces cambian el <strong>color y\/o el subrayado<\/strong> de palabras.<\/li>\n<\/ul>\n<p>Todo esto facilita el escaneo del texto y permite llevarse una primera  impresi\u00f3n del contenido. No ayuda a esta tarea el cambio de color del texto sin  motivo, el subrayado sin que sean enlaces o, siendo extremistas, las cursivas en  negrita, subrayadas y de otro color. Cuando se mezclan todos los elementos se  pierde por completo la noci\u00f3n de qu\u00e9 es importante y qu\u00e9 es secundario.<\/p>\n<p>Por otro lado, no son estas las \u00fanicas v\u00edas para llevar los ojos del lector a  d\u00f3nde queremos y es aqu\u00ed donde entra en juego el papel del dise\u00f1ador al  utilizar:<\/p>\n<ul>\n<li><strong>Ilustraciones o gr\u00e1ficos<\/strong> que muestren visualmente los conceptos  clave.<\/li>\n<li>Call to actions en forma de <strong>banners textuales<\/strong>.<\/li>\n<li>Cuadros destacados con una <strong>alineaci\u00f3n o color de fondo<\/strong> diferente al  del resto.<\/li>\n<\/ul>\n<p>Conviene siempre recordar que <strong>cuando se quiere destacar mucho, no se  consigue destacar nada.<\/strong><\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 15 (22 de noviembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Anteriormente convertimos al dise\u00f1ador en nuestro enemigo cuando cambiaba palabras en min\u00fascula por versales o quitaba negritas a su antojo. Hoy vamos que tambi\u00e9n podemos trabajar juntos para que la comprensi\u00f3n del texto y con ella el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[222,503],"class_list":["post-3695","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-diseno-web","tag-titulares"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3695"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3695\/revisions"}],"predecessor-version":[{"id":6735,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3695\/revisions\/6735"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}