{"id":3686,"date":"2011-05-29T08:08:18","date_gmt":"2011-05-29T06:08:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3686"},"modified":"2011-07-19T10:24:48","modified_gmt":"2011-07-19T08:24:48","slug":"encuesta-%c2%bfquien-debe-redactar-los-contenidos-corporativos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/29\/encuesta-%c2%bfquien-debe-redactar-los-contenidos-corporativos\/","title":{"rendered":"Encuesta: \u00bfQui\u00e9n debe redactar los contenidos corporativos?"},"content":{"rendered":"<p>Hace ya tiempo que me ronda esta encuesta, concretamente desde que me invitaron a escribir un cap\u00edtulo sobre contenidos en un libro dedicado Community Managers:<strong> \u00bfes este perfil el encargado de redactar los textos corporativos? <\/strong><\/p>\n<p>Mi postura es clara y es que, como en todo lo que rodea el marketing y m\u00e1s a\u00fan los medios sociales, depende del tama\u00f1o de la empresa. En un mundo ideal, <strong>sin duda que no<\/strong> pero parece que este perfil va a acabar absorbiendo al resto y las l\u00edneas de separaci\u00f3n entre cargos se desdibujan. Cuanto m\u00e1s grande sea la empresa, m\u00e1s especializaci\u00f3n; cuanto m\u00e1s peque\u00f1a, m\u00e1s concentraci\u00f3n de tareas.<\/p>\n<p>Y t\u00fa, \u00bfqu\u00e9 opinas? Participa con cinco clicks en la siguiente encuesta.<\/p>\n<p><em><strong>Actualizaci\u00f3n 19 de julio<\/strong><\/em>: \u00a1ya puedes consultar <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/19\/resultados-%C2%BFquien-debe-redactar-los-contenidos-corporativos\/\">los resultados<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya tiempo que me ronda esta encuesta, concretamente desde que me invitaron a escribir un cap\u00edtulo sobre contenidos en un libro dedicado Community Managers: \u00bfes este perfil el encargado de redactar los textos corporativos? Mi postura es clara y es que, como en todo lo que rodea el marketing y m\u00e1s a\u00fan los medios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[394,74,263],"class_list":["post-3686","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-community-manager","tag-encuesta","tag-redaccion-web"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3686"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3686\/revisions"}],"predecessor-version":[{"id":3789,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3686\/revisions\/3789"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}