{"id":3667,"date":"2011-05-18T23:58:57","date_gmt":"2011-05-18T21:58:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3667"},"modified":"2016-07-01T12:15:37","modified_gmt":"2016-07-01T10:15:37","slug":"media-news-s20-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/18\/media-news-s20-a11\/","title":{"rendered":"Media News S20 A11"},"content":{"rendered":"

Cine<\/strong>
\nSoy del 12% de espa\u00f1oles<\/a> que sale con dolor de cabeza de una sala en 3D. No s\u00e9 si es un consuelo saber que no soy la \u00fanica o deber\u00eda preocuparme que seamos 5 millones. Lo que s\u00ed es cierto es que eso me frena, por no decir me convence, para no ir a ver pel\u00edculas en 3D. Y, viendo que esa es la tendencia para arrastrar a la gente de la manta a la sala, me pongo tremendista y me pregunto si dejar\u00e9 de ver cine en pantalla grande… y quiz\u00e1 en peque\u00f1a tambi\u00e9n si prosperan los televisores 3D.<\/p>\n

Televisi\u00f3n
\n<\/strong>A\u00fan despu\u00e9s de, un a\u00f1o m\u00e1s, tuitear en directo el Festival de Eurovision, no me sorprenden los datos que reproduce la Chica de la tele<\/a> respecto a las publicaciones que hacen los telespectadores en Twitter y en Facebook. Seg\u00fan parece la mayor\u00eda se produce despu\u00e9s del programa (68-69%), despu\u00e9s (62-47%) y lo que menos hacen es comentarlo en directo (47-24%). Dicho de otro modo, la gente dice lo que le gusta o no despu\u00e9s de haberlo visto. Visto as\u00ed, l\u00f3gico que los canales no pongan Twitter en pantalla.<\/p>\n

Publicidad<\/strong>
\nLeer sobre marketing viral cada vez me provoca m\u00e1s risa (casi tanto como de community managers), sobretodo por c\u00f3mo hay quien va colando esa palabra en sus discursos (por llamarlos de alguna manera) como si fuese lo m\u00e1s normal y cotidiano que ocurre en las redes sociales. No obstante, de tanto en tanto, alguno tiene un planteamiento diferente como el de HubSpot que utiliza la serie \u00abSh*t My Dad Says\u00bb o m\u00e1s bien sus previos tuits<\/a> para extraer tres lecciones<\/a>.<\/p>\n

Internet<\/strong>
\nRoberto Carreras ha hecho recopilatorio de recomendaciones de netiqueta en redes sociales<\/a> que me hace recordar las veces que me muerdo la lengua en mis tuits. \u00bfC\u00f3mo me quejo de un cliente si s\u00e9 que me sigue o que, si supiese utilizar alertas, podr\u00eda llegar a leerme? Lo mismo para las empresas porque todos sus fans y followers son clientes, \u00bfqu\u00e9 deber\u00eda hacer el community o becario de turno antes de responder? Lo que pide el sentido com\u00fan, claro, pero eso no se aprende en un curso, viene de f\u00e1brica.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cine Soy del 12% de espa\u00f1oles que sale con dolor de cabeza de una sala en 3D. No s\u00e9 si es un consuelo saber que no soy la \u00fanica o deber\u00eda preocuparme que seamos 5 millones. Lo que s\u00ed es cierto es que eso me frena, por no decir me convence, para no ir a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[400,343,30,167],"class_list":["post-3667","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-cine-3d","tag-facebook","tag-television-20","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3667"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3667\/revisions"}],"predecessor-version":[{"id":7511,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3667\/revisions\/7511"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}