{"id":366,"date":"2008-05-20T15:08:57","date_gmt":"2008-05-20T14:08:57","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=366"},"modified":"2026-01-05T13:48:28","modified_gmt":"2026-01-05T12:48:28","slug":"ad-coches-transparentes","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/05\/20\/ad-coches-transparentes\/","title":{"rendered":"[AD] Coches transparentes"},"content":{"rendered":"

No lo puedo evitar, sigo fij\u00e1ndome y comparando anuncios de coches. Esta vez en lugar de no verse en absoluto<\/a>, los ‘veo’\u00a0transparentes.<\/p>\n

Lexus<\/strong> repite y nos sigue recordando que \u00abquien piensa de forma diferente descubre cosas que otros no ven\u00bb. El coche no aparece hasta el final del spot<\/a>, simplemente vemos el polvo que levanta en una carretera, sus faros iluminar la calle o su silueta mojada por la lluvia.<\/p>\n

La misma idea han utilizado los de Mercedes<\/strong> para su Clase A Red&Black Edition (en la web<\/a> puede verse\u00a0el spot). Unos intermitentes que cierran el coche, huecos de asfalto seco en un d\u00eda de lluvia, un taxista guardando una maleta… Pero solo vemos el coche que quisiera tener el protagonista del spot porque \u00abllega un d\u00eda en el que solo existe un coche para ti\u00bb. Me sorprende porque es exactamente el mismo efecto aunque reconozco que aqu\u00ed est\u00e1 m\u00e1s justificado que en Lexus.<\/p>\n

A\u00fan hay otro que opta por mostrar a su comentencia apenas dos segundos para\u00a0hacerla desaparecer. Son los de Hyundai<\/strong> y con\u00a0su i30 vaporizan al resto de coches como los gemelos de \u00abMatrix\u00bb o\u00a0el rondador nocturno de \u00abX-Men 2\u00bb\u00a0se teletransportan. La primera frase del spot<\/a>\u00a0lo justifica perfectamente \u00abEs verdad, hay muchos anuncios de coches\u00bb pero solo ellos pueden \u00abhacer un anuncio como este\u00bb por haber sido \u00abelegido coche del a\u00f1o en Espa\u00f1a\u00bb y acaban remitiendo a\u00a0su\u00a0web www.piensaenello.com<\/a>.<\/p>\n

Siguiendo la comparaci\u00f3n de anuncios, acabo con el color blanco<\/strong> que parece estar de moda. Este Hyundai y\u00a0el Volkswagen (Marco)\u00a0Polo<\/a>\u00a0son blancos (merece la pena recordar el VW Golf dalt\u00f3nico<\/a>), pero sobretodo me llama la atenci\u00f3n el Mazda 3 Kendo<\/a> que, siendo rojo, lo quieren pintar de blanco y cuando\u00a0lo consiguen lo ti\u00f1e todo de rojo.<\/p>\n","protected":false},"excerpt":{"rendered":"

No lo puedo evitar, sigo fij\u00e1ndome y comparando anuncios de coches. Esta vez en lugar de no verse en absoluto, los ‘veo’\u00a0transparentes. Lexus repite y nos sigue recordando que \u00abquien piensa de forma diferente descubre cosas que otros no ven\u00bb. El coche no aparece hasta el final del spot, simplemente vemos el polvo que levanta […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[415],"class_list":["post-366","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-coches"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=366"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/366\/revisions"}],"predecessor-version":[{"id":526,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/366\/revisions\/526"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}