{"id":3658,"date":"2011-05-11T23:58:43","date_gmt":"2011-05-11T21:58:43","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3658"},"modified":"2016-07-01T12:15:26","modified_gmt":"2016-07-01T10:15:26","slug":"media-news-s19-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/11\/media-news-s19-a11\/","title":{"rendered":"Media News S19 A11"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nLa semana pasada se estren\u00f3 \u00abbuenAgente\u00bb en laSexta pero ma\u00f1ana no pienso ver el segundo cap\u00edtulo: ya tuve m\u00e1s que suficiente de eso que llaman \u00e9xito<\/a>. Se me hizo largo, previsible, sin gracia… aburrido, para resumir. Le di una oportunidad porque pens\u00e9 que tendr\u00eda algo de humor pero de lo que est\u00e1 lleno es de t\u00f3picos sin inter\u00e9s. Siendo un piloto, \u00bfno tendr\u00eda que tener m\u00e1s gancho? Y los personajes, \u00bfno tendr\u00edan que tener un poco m\u00e1s de chispa?<\/p>\n

Cine<\/strong>
\nDos series me han recordado estos d\u00edas a dos pel\u00edculas: por un lado, el 4\u00ba cap\u00edtulo de \u00abThe whole truth\u00bb y \u00abLas dos caras de la verdad\u00bb y, por otro, \u00abLos misterios de Laura\u00bb de este lunes y \u00abPlan de vuelo: Desaparecida\u00bb (aunque curiosamente esta peli no la he visto). As\u00ed que me pregunto si los guionistas se sintieron inspirados o, magia de la creatividad, surgieron los argumentos sin ning\u00fan tipo de influencia previa. El problema es que rompe totalmente el ambiente y se hace previsible el final.<\/p>\n

Redacci\u00f3n web<\/strong>
\nEstos d\u00edas se ha celebrado all\u00e1 en los USA la Confab 2011, the content strategy conference<\/a>. Siguiendo los tuits<\/a> con envidia, los asistentes han dejado claro que hab\u00eda merecido la pena ir. Independientemente del hecho de que hace tiempo que no tengo esa sensaci\u00f3n, me da por pensar si este tipo de jornadas tendr\u00edan aqu\u00ed el mismo \u00e9xito. Para empezar, ponentes habr\u00eda pocos pero tambi\u00e9n porque no parece que haya mucho inter\u00e9s en este tema<\/a>.<\/p>\n

Internet<\/strong>
\nSi te lo quieres tomar con humor, puedes con este v\u00eddeo que recomienda Benito Castro<\/a> en su blog: el papel no va a desaparecer. Y tampoco lo har\u00e1n los blogs, la publicidad o cualquier otra cosa que hayan matado \u00faltimamente esas personas que tienen prisa porque la tecnolog\u00eda o simplemente la sociedad evolucione. No hay por qu\u00e9 buscar un final a cosas que son \u00fatiles tal y como son pero, sobretodo, tambi\u00e9n con usos que todav\u00eda no hemos descubierto.<\/p>\n

Publicidad<\/strong>
\nCurioso ejercicio de cambio de identidad corporativa el que encuentro en El blog del Marketing<\/a>: \u00bfel logo de Coca-cola funcionar\u00eda igual si la marca se llamase Pepsi? \u00bfLa tipograf\u00eda de Twitter sobre el nombre de Facebook? Me recuerda a esos juegos de brain training donde las letras dicen un color pero est\u00e1n en realidad coloreadas de otros. Aqu\u00ed lo mismo, el mundo al rev\u00e9s no funciona tampoco en publicidad. Son iconos que tenemos tan claros que los interpretamos sin pensar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n La semana pasada se estren\u00f3 \u00abbuenAgente\u00bb en laSexta pero ma\u00f1ana no pienso ver el segundo cap\u00edtulo: ya tuve m\u00e1s que suficiente de eso que llaman \u00e9xito. Se me hizo largo, previsible, sin gracia… aburrido, para resumir. Le di una oportunidad porque pens\u00e9 que tendr\u00eda algo de humor pero de lo que est\u00e1 lleno es […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[217,37,51,68],"class_list":["post-3658","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-digital-vs-papel","tag-estrenos-de-television","tag-lasexta","tag-series-de-television"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3658"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3658\/revisions"}],"predecessor-version":[{"id":7512,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3658\/revisions\/7512"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}