{"id":3641,"date":"2011-05-05T19:08:08","date_gmt":"2011-05-05T17:08:08","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3641"},"modified":"2016-11-05T19:44:58","modified_gmt":"2016-11-05T18:44:58","slug":"contenidos-el-abecedario-del-copywriting","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/05\/contenidos-el-abecedario-del-copywriting\/","title":{"rendered":"[Contenidos] El abecedario del copywriting"},"content":{"rendered":"

Cuando alguien te quita o se adelanta a la hora de escribir un post, tienes varias opciones. Yo, tras rasgarme las vestiduras, me decanto con la idea de hacer un ‘de la A a la Z del contenido’ por traducir el de Copyblogger<\/a> considerando, claro est\u00e1, que la traducci\u00f3n no siempre mantendr\u00e1 la inicial.<\/p>\n

A de ccci\u00f3n (call to action<\/a>)
\nB de brevedad<\/a>
\nC de contenido<\/a>
\nD de draft (borrador<\/a>) aunque yo lo cambio por Dinero (ver M de money) o documentaci\u00f3n
\nE de email (newsletters o boletines electr\u00f3nicos<\/a>)
\nF de free (gratis)
\nG de gram\u00e1tica (ver P)
\nH de headlines (en el sentido de titulares, no de t\u00edtulos<\/a>)
\nI de inter\u00e9s (parte de la conocida t\u00e9cnica AIDA<\/a>)
\nJ de jobs (trabajo<\/a>)
\nK de keywords (palabras clave)
\nL de links (enlaces internos<\/a> o externos)
\nM de money (dinero) aunque lo cambio por Marketing
\n<\/a>N de notebook (libreta para apuntarlo todo)
\nO de openings (aperturas tipo sandwich como dec\u00edamos en la \u00faltima newsletter<\/a>)
\nP de punctuation (puntuaci\u00f3n como la gram\u00e1tica, no se pueden descuidar<\/a>)
\nQ de questions (preguntas o dudas que debemos resolver en nuestro texto)
\nR de RSS (ya no podemos vivir sin \u00e9l<\/a>)
\nS de scarcity (escasez)
\nT de testimoniales (el poder de la recomendaci\u00f3n)
\nU de urgencia<\/a>
\nV de voz<\/a>
\nW de writing (escribir<\/a>)
\nX de xxx (o los huecos que dejas en el texto en el primer borrador, yo uso ***)
\nY de you (t\u00fa, quien lee tu copy)
\nZ de zing (o ese algo que le da chispa al texto)<\/p>\n

Hay otras muchas palabras clave que se quedan fuera de este abecedario como creatividad o reputaci\u00f3n. \u00bfCu\u00e1l crees que falta?<\/p>\n","protected":false},"excerpt":{"rendered":"

Cuando alguien te quita o se adelanta a la hora de escribir un post, tienes varias opciones. Yo, tras rasgarme las vestiduras, me decanto con la idea de hacer un ‘de la A a la Z del contenido’ por traducir el de Copyblogger considerando, claro est\u00e1, que la traducci\u00f3n no siempre mantendr\u00e1 la inicial. A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[534],"class_list":["post-3641","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-copywriting"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3641"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3641\/revisions"}],"predecessor-version":[{"id":7778,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3641\/revisions\/7778"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}