{"id":363,"date":"2008-05-06T17:18:51","date_gmt":"2008-05-06T15:18:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=363"},"modified":"2026-01-05T13:49:35","modified_gmt":"2026-01-05T12:49:35","slug":"ad-ninos-jugando-con-coches","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/05\/06\/ad-ninos-jugando-con-coches\/","title":{"rendered":"[AD] Ni\u00f1os jugando con coches"},"content":{"rendered":"<p>Podemos ver estos d\u00edas dos anuncios de coches de marcas diferentes pero con los mismos protagonistas: dos hermanos y sus juguetes.\u00a0Con los mismos ingredientes, dos anuncios diferentes para dos p\u00fablicos diferentes: el monovolumen de Kia para las chicas y todoterreno de Chevrolet para los chicos.<\/p>\n<p>En <a href=\"http:\/\/www.youtube.com\/watch?v=amKKSljBM8s\" target=\"_blank\">el spot del Kia Carens<\/a> un sheriff acaba montado (hac\u00eda el final del anuncio) en un poni rosa para alegr\u00eda de la hermana, sonrisa de la madre e ignorancia del padre que sigue conduciendo como si\u00a0nada. Ver a los tres malos reirse del bueno resulta gracioso, no hay nada perturbador en el anuncio, al contrario, se respira tranquilidad (al menos para las chicas, los chicos o est\u00e1n enfadados o ni se les ve la cara). El slogan es \u00abTodo un mundo interior\u00bb.<\/p>\n<p>El otro <a href=\"http:\/\/www.youtube.com\/watch?v=nB1krYr_heA\" target=\"_blank\">spot es del Chevrolet Captiva<\/a> y es todo lo contrario que el Kia. En este caso, un coche irrumpe (a los dos segundos) en un pl\u00e1cido d\u00eda medieval asustanto a los habitantes del castillo y provando el miedo. Es claramente un anuncio m\u00e1s agresivo, desde las im\u00e1genes del coche\u00a0hasta en la m\u00fasica.<\/p>\n<p>Aqu\u00ed es la ni\u00f1a la que se queja (tambi\u00e9n a su madre) cuando el hermano chafa felizmente con el coche sus mu\u00f1ecos (un poco gore, \u00bfno?). En su\u00a0pasividad,\u00a0la madre\u00a0llama a un tal Juan\u00a0y\u00a0vemos al padre llamar a un Luis sin dejar de hacer sus cosas. El slogan es \u00abEl \u00faltimo de los legendarios todoterrenos Chevrolet\u00bb.<\/p>\n<p>Al final, el Carens nos deja con una sonrisa y el Captiva sin saber qui\u00e9n es qui\u00e9n en ese juego de nombres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podemos ver estos d\u00edas dos anuncios de coches de marcas diferentes pero con los mismos protagonistas: dos hermanos y sus juguetes.\u00a0Con los mismos ingredientes, dos anuncios diferentes para dos p\u00fablicos diferentes: el monovolumen de Kia para las chicas y todoterreno de Chevrolet para los chicos. En el spot del Kia Carens un sheriff acaba montado [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[415],"class_list":["post-363","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-coches"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":6501,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/363\/revisions\/6501"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}