{"id":360,"date":"2008-04-27T12:18:11","date_gmt":"2008-04-27T10:18:11","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=360"},"modified":"2026-01-05T14:25:06","modified_gmt":"2026-01-05T13:25:06","slug":"ad-patrocinadores-de-alonso-2008","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/04\/27\/ad-patrocinadores-de-alonso-2008\/","title":{"rendered":"[AD] Patrocinadores de Alonso 2008"},"content":{"rendered":"

Ya que en unas horas dar\u00e1 comienzo\u00a0el Gran Premio de Espa\u00f1a de F\u00f3rmula 1 en el Circuit de\u00a0Montmel\u00f3, aprovecho\u00a0para dejar un momento de lado mi principal ocupaci\u00f3n estos d\u00edas<\/a> y comentar brevemente los patrocinadores de Fernando Alonso este a\u00f1o y los anuncios que hace para ellos.<\/p>\n

Renault. <\/strong>Su cambio de humor<\/a> parece que sea la base del resto de anuncios, todos tienen, en general, bastante cachondeo.<\/p>\n

ING<\/strong> (65 millones de euros). Adem\u00e1s de su campa\u00f1a buscando blogger aficionado y profesional<\/a>, Alonso tiene varios\u00a0spots: en\u00a0uno hace de profesor<\/a> para\u00a0explicar c\u00f3mo celebrar sus triunfos, aunque en otro<\/a> le adelante cualquiera y eso que saben relentizar el tiempo<\/a>. Dicen que la F\u00f3rmula 1 les sirve para unificar su imagen<\/a>.<\/p>\n

Universia del Grupo Santander<\/strong> (2 millones). Hay un programa de pr\u00e1cticas<\/a> que lleva su nombre y alg\u00fan anuncio en prensa he visto con la mitad de su cara y la frase \u00abla otra mitad depende de ti\u00bb.<\/p>\n

Buckler<\/strong>. En su cap\u00edtulo 304<\/a> (\u00bfy los otros?) muestra una maniobra un tanto extra\u00f1a para evitar que se le caiga un botell\u00edn del cap\u00f3 de su coche,\u00a0claro, un Renault.<\/p>\n

Viceroy. <\/strong>En un spot<\/a> que recuerda a otro de Audi y en la l\u00ednea habitual de la marca, con un\u00a0\u00abno es lo tengo es lo que soy\u00bb Alonso recuerda cuando ten\u00eda 17 a\u00f1os y no ten\u00eda carnet de conducir.<\/p>\n

En el art\u00edculo de Marketing directo<\/a> (de donde he sacado los millones de inversi\u00f3n) mencionan tambi\u00e9n a Mut\u00faa Madrile\u00f1a<\/strong> (desaparecida en cuanto a publicidad),\u00a0Pepe Jeans<\/strong> (12 millones de euros), Silestone<\/strong>, Puma<\/strong> y a Cronotech<\/strong> (aunque me extra\u00f1an sus 4-5 millones si sale haciendo anuncios para otra marca de relojes).<\/p>\n

Y atenci\u00f3n al retorno que calculan que hubiesen tenido los del Santander si Alonso se hubiese quedado en McLaren: siete por cada euro invertido. Tambi\u00e9n interesante el art\u00edculo en El Pa\u00eds<\/em> sobre el patrocinio de los bancos<\/a> en la F\u00f3rmula 1.<\/p>\n

Ah, y Alonso ha sido nombrado<\/a> embajador de UNICEF<\/strong>.<\/p>\n

Anteriormente… los patrocinadores del 2007<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya que en unas horas dar\u00e1 comienzo\u00a0el Gran Premio de Espa\u00f1a de F\u00f3rmula 1 en el Circuit de\u00a0Montmel\u00f3, aprovecho\u00a0para dejar un momento de lado mi principal ocupaci\u00f3n estos d\u00edas y comentar brevemente los patrocinadores de Fernando Alonso este a\u00f1o y los anuncios que hace para ellos. Renault. Su cambio de humor parece que sea la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[48,514,119,415,149,140,171],"class_list":["post-360","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-formula-1","tag-marcas-de-banca","tag-marcas-de-bebidas-alcoholicas","tag-marcas-coches","tag-marcas-de-seguros","tag-patrocinio","tag-solidaridad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":36001,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/360\/revisions\/36001"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}