{"id":3596,"date":"2011-04-20T19:48:52","date_gmt":"2011-04-20T17:48:52","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3596"},"modified":"2026-01-05T13:48:22","modified_gmt":"2026-01-05T12:48:22","slug":"media-news-s16-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/20\/media-news-s16-a11\/","title":{"rendered":"Media News S16 A11"},"content":{"rendered":"<p><strong>Redacci\u00f3n de contenidos web<\/strong><br \/>\nEl otro d\u00eda me top\u00e9\u00a0 con un interesante <a href=\"http:\/\/www.web-content-strategy.com\/contentstrategyarticles\/contentstrategymindmap.html\">mapa conceptual<\/a> para la estrategia de contenidos. Tiene ya un tiempo pero sigue mereciendo conservarlo para analizar los puntos que lo conforman. Incluye referencias a la monetizaci\u00f3n, procesos y parte t\u00e9cnica para que no nos olvidemos que la parte creativa es solo una parte, importante s\u00ed, pero una pieza m\u00e1s.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nCada vez m\u00e1s, hablar de televisi\u00f3n ha dejado de ser sin\u00f3nimo de hablar del televisor por la que se consum\u00eda. Pero a pesar de que otras pantallas le restan protagonismo, sigue siendo un electrodom\u00e9stico presente en la gran mayor\u00eda de hogares&#8230; aunque est\u00e9 conectado a un PC adem\u00e1s de a la antena colectiva. Frases inspiradas por <a href=\"http:\/\/ecodiario.eleconomista.es\/blogs\/el-mundo-en-bits\/2011\/04\/19\/tras-83-anos-philips-deja-de-fabricar-televisores\/\">la noticia<\/a> de que Philips dejar\u00e1 de fabricar televisores.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nVer en un spot a un (actor haciendo de) escritor no es muy com\u00fan, menos a\u00fan que hable con su agente para negarse a publicar con una editorial. Quiz\u00e1 por eso es uno de los perfiles elegidos por Mercedes para su campa\u00f1a. Los otros dos tienen tambi\u00e9n un punto diferente que te anima a visitar su web www.algoestapasandoenmercedes.com para verlo.<\/p>\n<p><strong>Cine<\/strong><br \/>\nHoy es uno de esos d\u00edas frikis para los que trasladan a la realidad aquello que pasa en el cine. Para los que viven \u00abTerminator 2\u00bb como si fuese real, hoy Skynet toma conciencia de s\u00ed misma. Los que no saben qu\u00e9 es un terminator, no s\u00e9 qu\u00e9 hacen leyendo esto: \u00a1a ver la pel\u00edcla pero ya! Un cl\u00e1sico que a\u00fan se conserva bastante bien en cuanto a efectos.<\/p>\n<p><strong>Internet<\/strong><br \/>\nConectarse fuera del pa\u00eds resulta muy caro y cada vez resulta m\u00e1s \u00fatil consultar en el m\u00f3vil cosas t\u00edpicamente tur\u00edsticas como el horario de un museo y, l\u00f3gicamente, el mapa para llegar (por no hablar de las profesionales o personales). As\u00ed que <a href=\"http:\/\/www.elpais.com\/articulo\/tecnologia\/Wifi\/gratis\/cambio\/publicidad\/personalizada\/elpeputec\/20110420elpeputec_1\/Tes\">la idea<\/a> de ofrecer wifi gratis a cambio de publicidad me parece un acierto. Es internacionalizar la idea de centro comercial o restaurante que lo ofrece a sus clientes previa consumici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redacci\u00f3n de contenidos web El otro d\u00eda me top\u00e9\u00a0 con un interesante mapa conceptual para la estrategia de contenidos. Tiene ya un tiempo pero sigue mereciendo conservarlo para analizar los puntos que lo conforman. Incluye referencias a la monetizaci\u00f3n, procesos y parte t\u00e9cnica para que no nos olvidemos que la parte creativa es solo una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[415,23],"class_list":["post-3596","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-marcas-coches","tag-televisores"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3596"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3596\/revisions"}],"predecessor-version":[{"id":7515,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3596\/revisions\/7515"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}