{"id":3591,"date":"2011-04-18T13:48:46","date_gmt":"2011-04-18T11:48:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3591"},"modified":"2020-09-20T12:36:43","modified_gmt":"2020-09-20T10:36:43","slug":"contenidos-%c2%bfque-es-un-content-curator","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/18\/contenidos-%c2%bfque-es-un-content-curator\/","title":{"rendered":"[Contenidos] \u00bfQu\u00e9 es un content curator?"},"content":{"rendered":"<p>Es dif\u00edcil traducir este perfil, posiblemente <a href=\"http:\/\/www.dreig.eu\/caparazon\/2010\/01\/09\/content-curator-web-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">intermediario del conocimiento<\/a> sea acertado pero le encuentro a faltar algunos matices. A la hora de definirlo puede decirse que un content curator es alguien que conoce los <strong>contenidos m\u00e1s relevantes sobre un tema concreto y que los comparte ejerciendo de filtro<\/strong>. Dicho as\u00ed, \u00bfperiodistas, bloggers o tuiteros podr\u00edan encajar en esta nueva profesi\u00f3n (si es que ya podemos considerarla como tal)? Quiz\u00e1 algunos.<\/p>\n<p>La labor de un content curator consiste en algo m\u00e1s que recopilar enlaces o retuitear a otras personas. Es alguien que investiga y se documenta para conseguir el mejor contenido, que organiza la informaci\u00f3n para distribuirla. Hace unos a\u00f1os podr\u00edamos llamarle <strong>editor<\/strong> pero ahora que los consumidores est\u00e1n rodeados por un exceso de informaci\u00f3n y que la atenci\u00f3n ya no es lo que era, la labor de un content curator es muy apreciada por las personas que le siguen&#8230; <a href=\"http:\/\/www.influentialmarketingblog.com\/weblog\/2009\/09\/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future-.html\" target=\"_blank\" rel=\"noopener noreferrer\">y por las empresas<\/a>.<\/p>\n<p>Tener un content curator dentro de ella, como parte de una estrategia de contenidos, ayuda a que <strong>los materiales corporativos que se publiquen sean de inter\u00e9s para la audiencia deseada, no simple discurso de marketing<\/strong>. Como desde el primer d\u00eda estamos intentando transmitir, esa es la v\u00eda m\u00e1s adecuada en un entorno social.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 12 (2 de noviembre de 2010)<\/strong>. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Es dif\u00edcil traducir este perfil, posiblemente intermediario del conocimiento sea acertado pero le encuentro a faltar algunos matices. A la hora de definirlo puede decirse que un content curator es alguien que conoce los contenidos m\u00e1s relevantes sobre un tema concreto y que los comparte ejerciendo de filtro. Dicho as\u00ed, \u00bfperiodistas, bloggers o tuiteros podr\u00edan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438],"tags":[565],"class_list":["post-3591","post","type-post","status-publish","format-standard","hentry","category-content-curation","tag-profesion-de-content-curator"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3591"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3591\/revisions"}],"predecessor-version":[{"id":17269,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3591\/revisions\/17269"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}