{"id":3585,"date":"2011-04-11T11:08:50","date_gmt":"2011-04-11T09:08:50","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3585"},"modified":"2015-03-02T12:48:47","modified_gmt":"2015-03-02T11:48:47","slug":"contenidos-content-marketing-with-blogs-y-marketing-is-content","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/11\/contenidos-content-marketing-with-blogs-y-marketing-is-content\/","title":{"rendered":"[Contenidos] \u00abContent marketing with blogs\u00bb y \u00abMarketing is content\u00bb"},"content":{"rendered":"<p>Ya que en <a href=\"..\/..\/marketingdecontenidos\">la newsletter<\/a> que he enviado hoy me adelanto a las recomendaciones de Sant Jordi, recupero tambi\u00e9n aqu\u00ed dos lecturas que ya coment\u00e9 hace unos meses.<\/p>\n<blockquote><p>Esta semana han aparecido dos white papers interesantes: \u00ab<a href=\"http:\/\/writingontheweb.com\/how-get-blog-results-for-business\/\" target=\"_blank\">Content marketing with blogs<\/a>\u00bb y \u00ab<a href=\"http:\/\/promotions.prnewswire.com\/ad_engage.html?id=Marketing\" target=\"_blank\">Marketing is content<\/a>\u00ab. Ambos piden el email a cambio, pero  merece la pena.<\/p>\n<p>En el primero, Patsi Krakoff argumenta de manera clara los <strong>beneficios del  blogging para las empresas<\/strong> con lo que llama el sistema CODA:<em> Content,  Outreach, Design<\/em> y <em>Action<\/em>. A esto dedica algunas de las 27 en total del pdf y  tambi\u00e9n a por qu\u00e9 los blogs corporativos est\u00e1n aqu\u00ed para quedarse y hasta te  convencer\u00e1 de que saques del garaje a tu Ferrari (tu blog) y lo pongas a  trabajar para tu empresa.<\/p>\n<p>El t\u00edtulo de \u00abMarketing is content\u00bb es tan prometedor que el contenido puede  decepcionar. Pero hay que tomarlo como un art\u00edculo de <strong>tendencias sobre el  marketing de contenidos<\/strong>. En sus 13 p\u00e1ginas se mezclan declaraciones de  expertos con datos estad\u00edsticos por lo que es perfecto para quedarse con frases  clave m\u00e1s que con un plan de acci\u00f3n.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 12 (2 de noviembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya que en la newsletter que he enviado hoy me adelanto a las recomendaciones de Sant Jordi, recupero tambi\u00e9n aqu\u00ed dos lecturas que ya coment\u00e9 hace unos meses. Esta semana han aparecido dos white papers interesantes: \u00abContent marketing with blogs\u00bb y \u00abMarketing is content\u00ab. Ambos piden el email a cambio, pero merece la pena. En [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[158],"class_list":["post-3585","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-blogs-corporativos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3585"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3585\/revisions"}],"predecessor-version":[{"id":3587,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3585\/revisions\/3587"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}