{"id":35807,"date":"2024-05-27T08:08:00","date_gmt":"2024-05-27T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35807"},"modified":"2024-05-25T13:07:22","modified_gmt":"2024-05-25T11:07:22","slug":"contenidos-200-palabras-y-60-preguntas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2024\/05\/27\/contenidos-200-palabras-y-60-preguntas\/","title":{"rendered":"[Contenidos] 200 palabras y 60 preguntas"},"content":{"rendered":"\n<p>Este mes, hay dos recomendaciones que han destacado seg\u00fan las estad\u00edsticas de <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> y se me ocurren varios motivos, como que tratan temas muy concretos (especializaci\u00f3n) y los resuelven con n\u00fameros altos (agregaci\u00f3n). Adem\u00e1s, son buenos ejemplos de carruseles para <a href=\"https:\/\/www.linkedin.com\/in\/evasanagustin\/\">LinkedIn<\/a>, interesantes para descargar, compartir o agradecer, aumentando el alcance de la publicaci\u00f3n y gust\u00e1ndole m\u00e1s al algoritmo (para otro objetivo, la estrategia cambiar\u00eda). <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">60 preguntas para completar un mapa de empat\u00eda<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/barbaraexposito_mapa-de-empat%C3%ADa-ugcPost-7178070836673662976-lYYb\/\">B\u00e1rbara Exp\u00f3sito<\/a> ha recopilado 10 preguntas para que completes cada apartado del <strong>mapa de empat\u00eda <\/strong>con todo detalle. <\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7178070836673662976?compact=1\" height=\"399\" width=\"710\" frameborder=\"0\" allowfullscreen=\"\" title=\"Publicaci\u00f3n integrada\"><\/iframe>\n\n\n\n<p>Si te interesa <strong>conocer a tu audiencia<\/strong>, en mi libro \u00ab<a href=\"https:\/\/www.evasanagustin.com\/pilaresdelcontenido\/\">Pilares del contenido<\/a>\u00bb tienes un cap\u00edtulo entero dedicado a ello.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">200 palabras persuasivas para tus llamadas a la acci\u00f3n<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/otowhitehead_200-palabras-que-disparan-la-acci%C3%B3n-ugcPost-7193668603072667648-0Z4B\/\">Oto Whitehead<\/a> propone una buena colecci\u00f3n de <strong>palabras de acci\u00f3n para persuadir<\/strong>, agrupadas por las que generan confianza, codicia, curiosidad, anticipaci\u00f3n, motivaci\u00f3n, incertidumbre, urgencia, exclusividad, ahorro y uni\u00f3n.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7193668603072667648?compact=1\" height=\"927\" width=\"710\" frameborder=\"0\" allowfullscreen=\"\" title=\"Publicaci\u00f3n integrada\"><\/iframe>\n\n\n\n<p>Para recibir mi newsletter y no perderte recomendaciones de este tipo (y sobre muchos otros temas), <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">solo has de apuntarte<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este mes, hay dos recomendaciones que han destacado seg\u00fan las estad\u00edsticas de mi newsletter y se me ocurren varios motivos, como que tratan temas muy concretos (especializaci\u00f3n) y los resuelven con n\u00fameros altos (agregaci\u00f3n). Adem\u00e1s, son buenos ejemplos de carruseles para LinkedIn, interesantes para descargar, compartir o agradecer, aumentando el alcance de la publicaci\u00f3n y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,412],"tags":[534],"class_list":["post-35807","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-redaccion-de-contenidos","tag-copywriting"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35807"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35807\/revisions"}],"predecessor-version":[{"id":35812,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35807\/revisions\/35812"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}