{"id":35797,"date":"2024-05-20T08:08:00","date_gmt":"2024-05-20T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35797"},"modified":"2024-05-19T10:19:11","modified_gmt":"2024-05-19T08:19:11","slug":"contenidos-momentos-memorables-para-el-customer-journey","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2024\/05\/20\/contenidos-momentos-memorables-para-el-customer-journey\/","title":{"rendered":"[Contenidos] Momentos memorables para el customer journey"},"content":{"rendered":"\n<p>Un customer journey permite tener una visi\u00f3n global, pero no deja de ser la suma de varios <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2016\/09\/19\/contenidos-inspirar-o-crear-momentos-de-inspiracion-es-hacer-marketing-de-contenidos\/\">momentos que inspiran<\/a> y <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2024\/02\/19\/contenidos-entusiasma-en-cada-momento-del-customer-journey\/\">entusiasman<\/a>, por eso tambi\u00e9n es una forma de valorar cada uno individualmente. As\u00ed es posible construir una experiencia satisfactoria o, mejor a\u00fan, memorable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es una <strong>experiencia memorable<\/strong>? <\/h2>\n\n\n\n<p>Si revisas tu vida, espero que encuentres muchas, aunque si piensas en las que te han provocado las marcas, quiz\u00e1 sean pocas. Algo deja huella en tu memoria por varios motivos y puede ser diferente para cada persona, incluso el sector influye. Seg\u00fan <a href=\"https:\/\/asociaciondec.org\/blog-dec\/como-disenar-experiencias-memorables-para-el-cliente\/61023\/\">la DEC<\/a>, las <strong>caracter\u00edsticas de una experiencia memorable <\/strong>son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emoci\u00f3n<\/strong>: se piensa siempre en positivo, as\u00ed que la alegr\u00eda encabeza la lista, aunque <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/06\/14\/contenidos-27-emociones-para-que-tu-contenido-viaje\/\">hay otras<\/a>. Y tambi\u00e9n pueden ser memorables los <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/01\/18\/contenidos-30-elementos-para-escribir-motivando-a-la-compra\/\">valores emocionales, como la nostalgia<\/a>.<\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n<\/strong>: las personas quieren que se les trate reconociendo su individualidad y necesidad de atenci\u00f3n personal, as\u00ed les ser\u00e1 <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/04\/26\/contenidos-como-hacer-que-tu-audiencia-no-pueda-ignorarte\/\">m\u00e1s dif\u00edcil ignorarnos<\/a>. Muy importante tambi\u00e9n para hacer <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2023\/01\/16\/contenidos-como-hacer-marketing-de-contenidos-centrado-en-el-cliente\/\">marketing de contenidos centrado en el cliente<\/a>.<\/li>\n\n\n\n<li><strong>Sorpresa<\/strong>: lo inesperado puede generar un momento inolvidable, es <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/03\/11\/contenidos-customer-journey-2-errores-graves-al-aplicarlo-al-marketing-de-contenidos\/\" data-type=\"post\" data-id=\"12406\">lo m\u00e1s WOW<\/a> de la lista. Tambi\u00e9n pueden ser <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2024\/02\/05\/contenidos-como-usar-la-sorpresa-y-evitar-el-clickbaiting\/\">detalles de copywriting que sorprenden<\/a> (y evitan el clickbaiting).<\/li>\n\n\n\n<li><strong>Valor a\u00f1adido<\/strong>: reconozcamos que lo b\u00e1sico ya no es suficiente, siempre queremos m\u00e1s. Pensando en contenidos, una buena forma de darlo <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/12\/26\/contenidos-personalidad-de-marca-y-si-las-marcas-fueran-personas\/\" data-type=\"post\" data-id=\"34747\">sacar tu personalidad a relucir<\/a>.<\/li>\n\n\n\n<li><strong>Storytelling compartido<\/strong>: una historia personal que est\u00e1 bien contada (l\u00e9ase con algo de sorpresa y que aporta valor) es capaz de emocionar. Si <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/04\/04\/contenidos-del-plan-de-empresa-al-storytelling\/\">parte de la identidad de la marca<\/a> y tiene rasgos comunes con la audiencia, crear\u00e1 un momento inolvidable con m\u00e1s facilidad que si solo son hitos num\u00e9ricos.<\/li>\n<\/ul>\n\n\n\n<p>Como <a href=\"https:\/\/asociaciondec.org\/blog-dec\/behavioral-customer-journey-como-crear-el-mapa-de-conducta-de-tu-consumidor\/64360\/\">apunta Oto Whitehead<\/a>, la repetici\u00f3n resulta de ayuda para construir un recuerdo positivo, por lo que repartir momentos as\u00ed en todo el customer journey es una buena pr\u00e1ctica. Adem\u00e1s, ten muy presente <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2023\/09\/18\/contenidos-que-motiva-a-mi-audiencia\/\">qu\u00e9 motiva a tu audiencia<\/a> y <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2017\/12\/18\/contenidos-tu-estrategia-de-contenidos-provoca-algun-cambio-en-tu-audiencia\/\">qu\u00e9 cambio quieres provocar<\/a> para enfocar mejor la <a href=\"https:\/\/www.evasanagustin.com\/estrategiadecontenidos\/\">estrategia de contenidos<\/a> y que <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2023\/02\/06\/contenidos-la-comunicacion-simple-es-gris\/\">no sea gris<\/a>, sino <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/05\/27\/contenidos-que-haces-para-que-tus-contenidos-sean-experiencias\/\">toda una experiencia<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un customer journey permite tener una visi\u00f3n global, pero no deja de ser la suma de varios momentos que inspiran y entusiasman, por eso tambi\u00e9n es una forma de valorar cada uno individualmente. As\u00ed es posible construir una experiencia satisfactoria o, mejor a\u00fan, memorable. \u00bfQu\u00e9 es una experiencia memorable? Si revisas tu vida, espero que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[],"class_list":["post-35797","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35797"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35797\/revisions"}],"predecessor-version":[{"id":35800,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35797\/revisions\/35800"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}