{"id":3579,"date":"2011-04-10T20:58:11","date_gmt":"2011-04-10T18:58:11","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3579"},"modified":"2015-03-02T12:33:03","modified_gmt":"2015-03-02T11:33:03","slug":"encuesta-%c2%bfque-es-para-ti-una-hoja-en-blanco","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/10\/encuesta-%c2%bfque-es-para-ti-una-hoja-en-blanco\/","title":{"rendered":"Encuesta: \u00bfqu\u00e9 es para ti una hoja en blanco?"},"content":{"rendered":"<p>Hace unos d\u00edas le\u00ed en Marketing news una buena definici\u00f3n de hoja en blanco. Para <a href=\"http:\/\/www.marketingnews.es\/varios\/opinion\/1055993028705\/elogio-pagina-blanco.1.html\">David Torrej\u00f3n<\/a>, \u00abuna p\u00e1gina en blanco hoy d\u00eda no es un espacio cerrado, es <strong>una puerta que se abre<\/strong> para captar la atenci\u00f3n del usuario y llevarle a horizontes m\u00e1s amplios donde su experiencia con la marca se expanda.\u00bb<\/p>\n<p>Me gustaba pero estaba convencida de que era mucho m\u00e1s y se me ocurri\u00f3 preguntar a los suscriptores de <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">mi newsletter<\/a> su opini\u00f3n. Hab\u00eda descartado hacerlo aqu\u00ed por <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/07\/27\/www-la-soledad-del-1\/\">malas experiencias pasadas<\/a> pero mis manos (a veces tienen vida propia) fueron <a href=\"http:\/\/twitter.com\/evasanagustin\/statuses\/57145039893176321\">a quejarse a Twitter<\/a> y all\u00ed <a href=\"http:\/\/twitter.com\/carlosribanez\/statuses\/57149391382908929\">Carlos<\/a>, <a href=\"http:\/\/twitter.com\/mitus82\/statuses\/57145656875294720\">Jaime<\/a> y <a href=\"http:\/\/twitter.com\/MauSant\/statuses\/57147795295055872\">Mau<\/a> me han animado a traer la pregunta en forma de post.<\/p>\n<p>\u00bfEmpiezo yo? Para mi una hoja en blanco es un <strong>reto <\/strong>divertido, un punto de partida donde cualquier cosa es posible, un camino por explorar, un principio con muchas <strong>posibilidades <\/strong>pero nunca un final (a no ser que sea como el de \u00abCasablanca\u00bb), un lugar donde dar forma a las <strong>ideas <\/strong>poco a poco y sin l\u00edmites porque se acaba de empezar, una oportunidad para dejar por escrito lo que otros no se han atrevido, una excusa para ser y dar lo mejor de uno mismo en cada palabra que se escriba, una <strong>pausa <\/strong>para descansar, pensar o so\u00f1ar&#8230;<\/p>\n<p>Una p\u00e1gina en blanco era antes este post as\u00ed que podr\u00eda decir que es <strong>pasado <\/strong>pero tambi\u00e9n es <strong>futuro <\/strong>porque esto no se lo lleva el viento. Lo que es dif\u00edcil que sea es <strong>presente <\/strong>porque, la verdad, las p\u00e1ginas en blanco me duran poco.<\/p>\n<p>\u00bfTe animas ahora? Cu\u00e9ntame, \u00bfqu\u00e9 es pera ti una hoja en blanco?<\/p>\n<p><em><strong>Actualizaci\u00f3n 14 de septiembre<\/strong><\/em>: he maquetado las definiciones en <a href=\"http:\/\/www.box.net\/shared\/kms2x742i70egfe38bia\">un ebook de libre descarga<\/a> para dar las gracias a las personas que han participado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas le\u00ed en Marketing news una buena definici\u00f3n de hoja en blanco. Para David Torrej\u00f3n, \u00abuna p\u00e1gina en blanco hoy d\u00eda no es un espacio cerrado, es una puerta que se abre para captar la atenci\u00f3n del usuario y llevarle a horizontes m\u00e1s amplios donde su experiencia con la marca se expanda.\u00bb Me [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[74],"class_list":["post-3579","post","type-post","status-publish","format-standard","hentry","category-dm","tag-encuesta"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3579"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3579\/revisions"}],"predecessor-version":[{"id":3859,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3579\/revisions\/3859"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}