{"id":35704,"date":"2024-03-25T08:08:00","date_gmt":"2024-03-25T07:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35704"},"modified":"2024-03-24T09:04:11","modified_gmt":"2024-03-24T08:04:11","slug":"contenidos-combatir-la-inflacion-del-contenido","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2024\/03\/25\/contenidos-combatir-la-inflacion-del-contenido\/","title":{"rendered":"[Contenidos] Combatir la inflaci\u00f3n del contenido"},"content":{"rendered":"\n<p>Preparar <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">una newsletter semanal<\/a> te obliga a estar al d\u00eda para alimentarla, pero tambi\u00e9n puede hacer que no veas el bosque. Cuando una edici\u00f3n se env\u00eda, pocas veces se reabren los temas en las siguientes y hay poco margen para la continuidad. Por eso, de tanto en tanto me apetece recopilar algunas lecturas relacionadas y as\u00ed darles una nueva vida. Las del \u00faltimo mes son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/posts\/pablocastellanoalventosa_much%C3%ADsimas-marcas-no-soportar%C3%A1n-la-demanda-activity-7165631487940182016-5gW4\/\" target=\"_blank\" rel=\"noreferrer noopener\">La inflaci\u00f3n del contenido<\/a>, un concepto interesante&#8230; y doloroso. Cuenta Pablo Castellano que \u00abcada vez hay que producir m\u00e1s para retornar lo mismo (\u2026) cada contenido que haces vale menos\u00bb. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raz\u00f3n no le falta y como muestra <a href=\"https:\/\/estosehunde.substack.com\/p\/la-piramide-de-contenidos\" target=\"_blank\" rel=\"noreferrer noopener\">la pir\u00e1mide de contenidos<\/a> que recopila David Alcubierre: cuesta encontrar algo original y que no lo imiten o reaccionen a ello. Con tal inundaci\u00f3n, es normal que haya inflaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para combatirla, hay que volver a los or\u00edgenes que parece se est\u00e1n perdiendo: \u00bfcu\u00e1l es <a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/vademecum-de-contenidos-mision-vision-valores\/\">la propuesta de valor de tus contenidos<\/a>? Chus Naharro te sugiere <a href=\"https:\/\/twitter.com\/chusnarrolo\/status\/1760303772767539363\" target=\"_blank\" rel=\"noreferrer noopener\">tres para tu newsletter<\/a> (aunque puede enfocarse en general).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando lo tengas claro, revisa <a href=\"https:\/\/red-website-design.co.uk\/how-to-differentiate-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">este gr\u00e1fico<\/a> con nueve elementos para diferenciar tu marca. Una de ellos es la <a href=\"https:\/\/evasanagustin.gumroad.com\/l\/csxnm\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalidad<\/a> y ya sabes que es un tema que me interesa especialmente.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfNecesitas inspiraci\u00f3n antes de ponerte a pensar en qu\u00e9 contenido has de crear? Javier Regueira sugiere <a href=\"https:\/\/twitter.com\/javierregueira\/status\/1760243927733395747\" target=\"_blank\" rel=\"noreferrer noopener\">una web llena de ejemplos de branded content<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Para generar ideas, Dickie Bush &amp; Nicolas Cole te cuentan <a href=\"https:\/\/www.ship30for30.com\/post\/an-easy-3-step-framework-to-generate-writing-ideas-from-your-calendar\" target=\"_blank\" rel=\"noreferrer noopener\">los tres pasos para hacerlo desde un calendario<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y el secreto de ProBlogger es <a href=\"https:\/\/problogger.com\/what-to-do-when-youve-said-everything-there-is-to-say\/\">revisar los archivos<\/a> para no perder el entusiasmo de los primeros meses. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hay muchas formas de enfocar la creaci\u00f3n de contenidos, pero termino con una pregunta clave que es obligado hacerse: \u201cYour content should always answer the question \u201c<a href=\"https:\/\/managingeditor.com\/lessons-from-a-content-marketer-from-breaking-up-with-burnout\/\">So, what?\u201d<\/a>\u201d, Nikki Carter.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Preparar una newsletter semanal te obliga a estar al d\u00eda para alimentarla, pero tambi\u00e9n puede hacer que no veas el bosque. Cuando una edici\u00f3n se env\u00eda, pocas veces se reabren los temas en las siguientes y hay poco margen para la continuidad. Por eso, de tanto en tanto me apetece recopilar algunas lecturas relacionadas y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[509],"class_list":["post-35704","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-calidad-del-contenido"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35704"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35704\/revisions"}],"predecessor-version":[{"id":35709,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35704\/revisions\/35709"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}