{"id":357,"date":"2008-04-21T21:18:45","date_gmt":"2008-04-21T19:18:45","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=357"},"modified":"2008-04-21T21:25:14","modified_gmt":"2008-04-21T19:25:14","slug":"ad-con-quien-hacer-publicidad-online","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/04\/21\/ad-con-quien-hacer-publicidad-online\/","title":{"rendered":"[AD] Con qui\u00e9n hacer publicidad online"},"content":{"rendered":"<p>Hace unos d\u00edas ya que <a href=\"http:\/\/www.ecuaderno.com\/2008\/04\/10\/quien-es-quien-en-la-publicidad-online-en-espana-2008\/\" target=\"_blank\">desde eCuaderno<\/a> llegu\u00e9 al estudio del IAB \u00ab<a href=\"http:\/\/www.iabspain.net\/download.php?file=\/upload\/Estudios.77.ficEstudio.Quien es quien 08.pdf&#038;name=Quien es quien 08.pdf\" target=\"_blank\">Qui\u00e9n es qui\u00e9n en la publicidad online en Espa\u00f1a 2008<\/a>\u00bb en el que se muestra \u00abuna detallada radiograf\u00eda de los diferentes agentes que componen el sector\u00bb en palabras de su Presidente.<\/p>\n<p>Se comentan tambi\u00e9n <strong>10 razones por las que invertir en publicidad online<\/strong>:<\/p>\n<ol>\n<li>Porque es el medio que m\u00e1s crece<\/li>\n<li>Por su alta penetraci\u00f3n<\/li>\n<li>Por su notable cobertura<\/li>\n<li>Por su excelente afinidad<\/li>\n<li>Por su capacidad de segmentaci\u00f3n<\/li>\n<li>Por su natural interactividad<\/li>\n<li>Por su ilimitada creatividad<\/li>\n<li>Por su capacidad de branding<\/li>\n<li>Por ser un gran canal de informaci\u00f3n, venta y distribuci\u00f3n<\/li>\n<li>Por su\u00a0capacidad de seguimiento, reporting y an\u00e1lisis en tiempo real<\/li>\n<\/ol>\n<p>El qui\u00e9n es qui\u00e9n se compone de <strong>unas 100 empresas<\/strong> agrupadas en las siguientes categor\u00edas:<\/p>\n<ul>\n<li>Agencias interactivas<\/li>\n<li>Agencias de medios<\/li>\n<li>Soportes<\/li>\n<li>Medios de comunicaci\u00f3n<\/li>\n<li>Redes\/afiliaci\u00f3n<\/li>\n<li>Buscadores (SEO y SEM) y Publicidad contextual<\/li>\n<li>E-mail marketing \/ mobile marketing<\/li>\n<li>Observadores<\/li>\n<li>Proveedores de tecnolog\u00edas<\/li>\n<\/ul>\n<p>Cada <strong>ficha de empresa<\/strong> contiene informaci\u00f3n como datos de contacto, equipo directivo, principales clientes y principales servicios adem\u00e1s de un texto que define sus valores y filosof\u00eda.<\/p>\n<p>En definitiva, <a href=\"http:\/\/www.iabspain.net\/download.php?file=\/upload\/Estudios.77.ficEstudio.Quien es quien 08.pdf&#038;name=Quien es quien 08.pdf\" target=\"_blank\">un pdf<\/a> muy \u00fatil para mandar CVs si buscas trabajo en el lado de agencia o si est\u00e1s en el lado del cliente y tienes un gran presupuesto.<\/p>\n<p>Y una curiosidad: \u00fanicamente cuatro o cinco ofrecen servicios de <a href=\"http:\/\/www.evasanagustin.com\/docs\/blogmarketing.pdf\">promoci\u00f3n en blogs<\/a>. No s\u00e9 si alegrarme o no.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas ya que desde eCuaderno llegu\u00e9 al estudio del IAB \u00abQui\u00e9n es qui\u00e9n en la publicidad online en Espa\u00f1a 2008\u00bb en el que se muestra \u00abuna detallada radiograf\u00eda de los diferentes agentes que componen el sector\u00bb en palabras de su Presidente. Se comentan tambi\u00e9n 10 razones por las que invertir en publicidad online: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[190,247],"class_list":["post-357","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-blogmarketing","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/357\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}