{"id":3568,"date":"2011-04-07T15:58:23","date_gmt":"2011-04-07T13:58:23","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3568"},"modified":"2015-03-02T11:50:02","modified_gmt":"2015-03-02T10:50:02","slug":"contenidos-25-consideraciones-antes-de-publicar","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/07\/contenidos-25-consideraciones-antes-de-publicar\/","title":{"rendered":"[Contenidos] 25 consideraciones antes de publicar"},"content":{"rendered":"<p>Ahava Leibtag ha publicado una lista de 25 cosas que el <strong>contenido <\/strong>deber\u00eda incluir para ser considerado <strong>\u00fatil<\/strong>: \u00ab<a href=\"http:\/\/www.contentmarketinginstitute.com\/wp-content\/uploads\/2011\/04\/leibtag_content_checklist.pdf\">Creating Valuable Content Checklist (PDF)<\/a>\u00ab. La traduzco aqu\u00ed libremente con permiso de la autora.<\/p>\n<p>\u00bfPuede el usuario <strong>encontrar el contenido<\/strong>? Contiene&#8230;<\/p>\n<ul>\n<li>Un titular (h1)<\/li>\n<li>Al menos dos subt\u00edtlos (h2)<\/li>\n<li>T\u00edtulo, descripci\u00f3n y palabras clave (metadata)<\/li>\n<li>Enlaces a otro contenido relacionado<\/li>\n<li>Descripci\u00f3n de las im\u00e1genes (alt)<\/li>\n<\/ul>\n<p>\u00bfPuede el usuario<strong> leer el contenido<\/strong>?<strong> <\/strong>Contiene&#8230;<\/p>\n<ul>\n<li>Estilo de pir\u00e1mide invertida<\/li>\n<li>La informaci\u00f3n troceada (chunking)<\/li>\n<li>Vi\u00f1etas<\/li>\n<li>Listas numeradas<\/li>\n<li>Sigue la gu\u00eda de stilo<\/li>\n<\/ul>\n<p>\u00bfPuede el usuario <strong>entender el contenido<\/strong>? Contiene&#8230;<\/p>\n<ul>\n<li>El apropiado tipo de contenido (texto, v\u00eddeo&#8230;)<\/li>\n<li>Consideraci\u00f3n hacia los lectores<\/li>\n<li>Contexto<\/li>\n<li>Respeto por el nivel educativo de los lectores<\/li>\n<li>Una idea antigua explicada de forma nueva<\/li>\n<\/ul>\n<p>\u00bfQuerr\u00e1 el usuario <strong>hacer algo<\/strong> despu\u00e9s de leerlo? Contiene&#8230;<\/p>\n<ul>\n<li>Una call to action<\/li>\n<li>Un espacio para comentar<\/li>\n<li>Una invitaci\u00f3n a compartir<\/li>\n<li>Enlaces a contenido relacionado<\/li>\n<li>Un resumen claro de qu\u00e9 hacer<\/li>\n<\/ul>\n<p>\u00bfQuerr\u00e1 el usuario<strong> compartir el contenido<\/strong>? Contiene&#8230;<\/p>\n<ul>\n<li>Algo para provocar respuesta emocional<\/li>\n<li>Una raz\u00f3n para compartir<\/li>\n<li>Una pregunta para compartir<\/li>\n<li>Una forma f\u00e1cil de compartir<\/li>\n<li>Personalizaci\u00f3n (a\u00f1adir #<em>hashtags<\/em> a los tuits)<\/li>\n<\/ul>\n<p>Tienes m\u00e1s explicaciones sobre cada punto en <a href=\"http:\/\/www.contentmarketinginstitute.com\/2011\/04\/using-the-valuable-content-checklist\/\">su post<\/a> y tambi\u00e9n en mi newsletter semanal sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">contenidos y redacci\u00f3n web<\/a> vamos tratando estos y otros muchos temas relacionados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahava Leibtag ha publicado una lista de 25 cosas que el contenido deber\u00eda incluir para ser considerado \u00fatil: \u00abCreating Valuable Content Checklist (PDF)\u00ab. La traduzco aqu\u00ed libremente con permiso de la autora. \u00bfPuede el usuario encontrar el contenido? Contiene&#8230; Un titular (h1) Al menos dos subt\u00edtlos (h2) T\u00edtulo, descripci\u00f3n y palabras clave (metadata) Enlaces a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[349,347],"class_list":["post-3568","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-medios-sociales","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3568"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3568\/revisions"}],"predecessor-version":[{"id":3573,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3568\/revisions\/3573"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}