{"id":3561,"date":"2011-04-06T10:08:17","date_gmt":"2011-04-06T08:08:17","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3561"},"modified":"2026-01-05T13:56:15","modified_gmt":"2026-01-05T12:56:15","slug":"media-news-s14-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/06\/media-news-s14-a11\/","title":{"rendered":"Media News S14 A11"},"content":{"rendered":"

Publicidad<\/strong>
\nEn plena era Zero, va Aquarius y se quita az\u00facares para ponerse el apellido de Libre<\/a>. Desde el punto de vista global de marca, no lo entiendo aunque s\u00ed tiene sentido porque ellos siguen con la historia de la imprevisibilidad. Pero no porque saquen un nuevo sabor (eso ya saben que no les funcion\u00f3) sino porque llevan la contraria a todo el trabajo que est\u00e1 haciendo CocaCola.<\/p>\n

Cine<\/strong>
\nAl ver otro de esos v\u00eddeos que recoge frases memorables de la historia del cine<\/a>, pienso en esas generaciones (s\u00ed, \u00a1varias!) que no ha visto ni siquiera ha o\u00eddo hablar de la mayor\u00eda de esas pel\u00edculas. Repasando \u00e9sta y cualquier otra lista, las pel\u00edculas de las \u00faltimas d\u00e9cadas no tienen tanto peso como las anteriores. El blanco y negro sigue siendo m\u00e1s memorable que el 3D.<\/p>\n

Televisi\u00f3n<\/strong>
\nLa semana pasada<\/a> hablaba de las muchas cadenas que tenemos pues hoy el dato es los abonados a la TDT de pago<\/a>. De momento solo hay 3 canales, no se puede decir que haya una gran oferta. Pero es que parece que tampoco hay mucha demanda: no llegan a\u00a0 350.000 abonados entre los 3. Y es que si ya era dif\u00edcil el cambio a la TDT, el l\u00edo de las tarjetas para la premium todav\u00eda es peor.<\/p>\n

Redacci\u00f3n online<\/strong>
\nEn Marketing Directo republican una lista de 10 errores que las empresas cometen en el marketing en medios sociales<\/a> y en la quinta posici\u00f3n se\u00a0 sit\u00faa la ortograf\u00eda y la gram\u00e1tica que, como ya coment\u00e9 en mi newsletter<\/a>, puede da\u00f1ar la reputaci\u00f3n de la empresa creando una mala imagen en los clientes.<\/p>\n

Internet<\/strong>
\nLlegan elecciones y con ellas los pol\u00edticos se tiran de cabeza a los medios sociales en busca de la atenci\u00f3n (l\u00e9ase voto) de los ciudadanos. Para que no se repitan esas malas pr\u00e1cticas de a\u00f1os pasados, en Mangas Verdes pueden encontrar 10+1 consejos<\/a> que les ir\u00e1n bien para entender qu\u00e9 se espera de ellos. El primero es para mi el m\u00e1s importante: solo destacar\u00e1s si haces buen uso de la herramienta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad En plena era Zero, va Aquarius y se quita az\u00facares para ponerse el apellido de Libre. Desde el punto de vista global de marca, no lo entiendo aunque s\u00ed tiene sentido porque ellos siguen con la historia de la imprevisibilidad. Pero no porque saquen un nuevo sabor (eso ya saben que no les funcion\u00f3) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[176,121,235,94,78],"class_list":["post-3561","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-coca-cola","tag-historia-del-cine","tag-marcas-de-bebidas-no-alcoholicas","tag-politica","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3561"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3561\/revisions"}],"predecessor-version":[{"id":3567,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3561\/revisions\/3567"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}