{"id":35585,"date":"2024-01-08T08:08:00","date_gmt":"2024-01-08T07:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35585"},"modified":"2024-01-07T18:33:59","modified_gmt":"2024-01-07T17:33:59","slug":"reflexiones-tras-cumplir-700-envios-de-mi-newsletter","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2024\/01\/08\/reflexiones-tras-cumplir-700-envios-de-mi-newsletter\/","title":{"rendered":"Reflexiones tras cumplir 700 env\u00edos de mi newsletter"},"content":{"rendered":"\n<p>Retomo el ritmo del blog tras el descanso navide\u00f1o con un aniversario: hoy a las 10h enviar\u00e9 <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> n\u00famero 700.<\/p>\n\n\n\n<p>Ya, no es que sean mil, pero los n\u00fameros redondos permiten celebrar y reflexionar. Si, adem\u00e1s, se junta con el an\u00e1lisis de fin de a\u00f1o y los prop\u00f3sitos para el nuevo, ten\u00eda que preparar un post para compartir algunas ideas y anunciar algunos cambios.<\/p>\n\n\n\n<p>Empiezo por <strong>una decisi\u00f3n relacionada<\/strong>: cerrar <a href=\"https:\/\/www.linkedin.com\/newsletters\/blogosfera-de-los-contenidos-6981866847956578304\/\">mi newsletter sobre la Blogosfera de los Contenidos<\/a>. Durante las 15 ediciones que ha durado, me ha servido para probar el formato de LinkedIn, pero se me ocurren otras v\u00edas y, siendo coherentes, prefiero centrarme en <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi Content News<\/a>. Cada vez hay menos vida en los blogs integrantes, as\u00ed que, mientras decido si dejo morir el proyecto o no, lo incorporo a mi newsletter y ya decidir\u00e9 a final de temporada.<\/p>\n\n\n\n<p>Tengo <strong>un prop\u00f3sito <\/strong>para 2024: ser m\u00e1s flexible en cuanto al formato. He ido a\u00f1adiendo y quitando algunos bloques y no necesito un dise\u00f1o nuevo ni una plantilla diferente. <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">Content News<\/a> me gusta tal y como est\u00e1, pero s\u00ed quiero variar de tanto en tanto c\u00f3mo hago las recomendaciones. Me apetece tener m\u00e1s libertad, \u00a1y me la concedo!, que para algo es mi newsletter.<\/p>\n\n\n\n<p>Sigo con <strong>un aprendizaje<\/strong>: los datos indican que me he quedado con el mismo n\u00famero de suscriptores. S\u00ed, en todo 2023 he ganado los mismos que he perdido. Y s\u00ed, es algo negativo, pero lo positivo es que no he perdido a los suscriptores-clientes. De hecho, he ganado un proyecto muy interesante con uno de ellos. Tambi\u00e9n podr\u00eda decirse que renovar la base de datos es bueno porque los nuevos pueden traer nuevas oportunidades que nunca se convertir\u00edan en realidad con los que se han ido.<\/p>\n\n\n\n<p>Acabo con <strong>una pregunta <\/strong>que estos d\u00edas me he hecho para <a href=\"https:\/\/twitter.com\/evasanagustin\/status\/1737004887588601973\">todos mis canales<\/a>: \u00bfpor qu\u00e9 la quiero seguir enviando? Reconozco que hay d\u00edas en que me cuesta porque preferir\u00eda dedicar esas horas a escribir mis libros, pero me sigue pareciendo un buen complemento a los contenidos de este blog. Curar contenidos es necesario para estar al d\u00eda de lo que ocurre en este mundillo, es bueno para cualquier marca personal y es obligado para saciar <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2017\/07\/17\/contenidos-la-curiosidad-como-habilidad-obligada-de-curators-y-copywriters\/\" data-type=\"post\" data-id=\"8577\">la curiosidad<\/a> de personas como yo. Y, si me sirve para que se entienda mejor mi trabajo, \u00a1mejor todav\u00eda!<\/p>\n\n\n\n<p>\u00bfMe acompa\u00f1as en mi camino semanal hacia otro n\u00famero redondo que celebrar? <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">Ap\u00fantate<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retomo el ritmo del blog tras el descanso navide\u00f1o con un aniversario: hoy a las 10h enviar\u00e9 mi newsletter n\u00famero 700. Ya, no es que sean mil, pero los n\u00fameros redondos permiten celebrar y reflexionar. Si, adem\u00e1s, se junta con el an\u00e1lisis de fin de a\u00f1o y los prop\u00f3sitos para el nuevo, ten\u00eda que preparar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[124,12],"class_list":["post-35585","post","type-post","status-publish","format-standard","hentry","category-dm","tag-blogosfera","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35585"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35585\/revisions"}],"predecessor-version":[{"id":35587,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35585\/revisions\/35587"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}