{"id":35563,"date":"2023-12-04T08:08:00","date_gmt":"2023-12-04T07:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35563"},"modified":"2023-12-02T20:08:48","modified_gmt":"2023-12-02T19:08:48","slug":"contenidos-las-10-recomendaciones-de-mi-newsletter-que-mas-han-interesado-en-2023","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2023\/12\/04\/contenidos-las-10-recomendaciones-de-mi-newsletter-que-mas-han-interesado-en-2023\/","title":{"rendered":"[Contenidos] Las 10 recomendaciones de mi newsletter que m\u00e1s han interesado en 2023"},"content":{"rendered":"\n<p>Todos los elementos de una newsletter son importantes pero, cuando se trata de una curada, <strong>los clics <\/strong>son un buen indicativo de c\u00f3mo ha funcionado. Sirve para valorar el copy que acompa\u00f1a a los enlaces (m\u00e1s o menos texto, m\u00e1s o menos descriptivo) o el dise\u00f1o (si va con miniatura o el color del enlace), pero tambi\u00e9n es una forma de <strong>saber qu\u00e9 interesa a tus suscriptores<\/strong>. Es un ejercicio que puede hacerse env\u00edo a env\u00edo aunque, para coger perspectiva, es mejor recopilar los datos de m\u00e1s tiempo. <\/p>\n\n\n\n<p>En mi caso, <strong>he revisado todas las newsletters que he enviado en 2023 <\/strong>para llevarme una idea m\u00e1s general del tipo de contenido que gusta. Aqu\u00ed te dejo el top 10 de los enlaces que m\u00e1s clics se han llevado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los dos primeros puestos est\u00e1n ocupados por art\u00edculos sobre la <strong>redacci\u00f3n para LinkedIn<\/strong>: \u00ab<a href=\"https:\/\/www.linkedin.com\/posts\/walidamarir_el-top-1-de-los-creadores-de-linkedin-escriben-activity-7053704708724600832-3Q1i\/\">El TOP 1% de los creadores de LinkedIn escriben as\u00ed<\/a>\u00bb y \u00ab<a href=\"https:\/\/mention.com\/en\/blog\/linkedin-about-section-tips-and-examples\/\">LinkedIn About Section \u2013 Tips And Examples on How to Write a Good One<\/a>\u00ab.<\/li>\n\n\n\n<li>Los dos siguientes son de <strong>copywriting <\/strong>en general: \u00ab<a href=\"https:\/\/www.linkedin.com\/posts\/nealogrady_10-simple-tricks-to-improve-copywriting-ugcPost-7037088928604049409-TtO8\/\">10 simple tricks to improve copywriting<\/a>\u00bb y \u00ab<a href=\"https:\/\/writeon.beehiiv.com\/p\/top-10-copywriting-frameworks\">Top 10 Copywriting Frameworks<\/a>\u00bb (a cambio del correo).<\/li>\n\n\n\n<li>Me gusta que la 5\u00aa posici\u00f3n sea para la <strong>inspiraci\u00f3n <\/strong>con \u00ab<a href=\"https:\/\/goodtools.substack.com\/p\/web-design-inspiration-examples-good\">Web Design Inspiration (Examples)<\/a>\u00bb (yo tambi\u00e9n tengo <a href=\"https:\/\/wakelet.com\/wake\/90da1381-69ff-4bb6-ac34-ef7d025ba316\">mi lista<\/a>) y me alegra que la 6\u00aa sea para \u00ab<a href=\"https:\/\/docs.google.com\/document\/d\/1cROWyv8FKv_OzoTxvhx6olQ7T82IM7oaVZvi_FQmG3o\/edit#heading=h.g49tsznt0fl9\">100 questions<\/a>\u00bb para tu <strong>estrategia de marca <\/strong>(profesional y personal).<\/li>\n\n\n\n<li>La comparativa de c\u00f3mo se hac\u00eda <strong>marketing de contenidos <\/strong><a href=\"https:\/\/www.linkedin.com\/posts\/nealogrady_content-marketing-of-the-past-1-do-keyword-activity-7016070638402502657-6MKW\/\">antes y ahora<\/a> es muy buena, aunque quiz\u00e1 ahora tendr\u00edamos que a\u00f1adir la IA en alg\u00fan paso.<\/li>\n\n\n\n<li>En 8\u00aa y 9\u00aa posici\u00f3n est\u00e1n los links made in Spain: \u00ab<a href=\"https:\/\/www.linkedin.com\/posts\/teresaalbaalvarez_consejosseo-posicionamientoweb-consejosparaemprendedores-activity-7037343411271577601-KB4Q\/\">Las medidas de los textos en SEO<\/a>\u00bb y \u00ab<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7020671866964971521\/\">Campa\u00f1as de branded content<\/a>\u00ab.<\/li>\n\n\n\n<li>Cierra el top 10 dir\u00eda que algo muy de aqu\u00ed: \u00ab<a href=\"https:\/\/copypeer.com\/content\/how-to-get-free-content-for-your-website\">How To Get Free Content For Your Website<\/a>\u00ab.<\/li>\n<\/ul>\n\n\n\n<p>Visto lo visto, la recomendaci\u00f3n basada en estos datos ser\u00eda incluir m\u00e1s sobre copywriting, lo que me genera inquietud porque no quiero que deje de ser una <strong><a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">newsletter sobre contenidos<\/a><\/strong>. La redacci\u00f3n es solo una parte, as\u00ed lo entiendo yo y por eso comparto lo que me parece m\u00e1s interesante de lo que leo cada semana de temas mucho m\u00e1s amplios. Suele haber un poco de todo y no hay una secci\u00f3n espec\u00edfica para cada formato o tem\u00e1tica porque prefiero tener libertad para elegir. <\/p>\n\n\n\n<p>\u00bfHa servido de algo entonces este an\u00e1lisis? S\u00ed, porque voy a utilizar el inter\u00e9s por esos temas para intentar conseguir m\u00e1s aperturas mencionando en el asunto esos temas cuando los incluya en el env\u00edo. Tambi\u00e9n me va a servir para generar posibles posts para el a\u00f1o que viene y para investigar si tambi\u00e9n estos temas tienen inter\u00e9s en redes sociales (especialmente LinkedIn).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todos los elementos de una newsletter son importantes pero, cuando se trata de una curada, los clics son un buen indicativo de c\u00f3mo ha funcionado. Sirve para valorar el copy que acompa\u00f1a a los enlaces (m\u00e1s o menos texto, m\u00e1s o menos descriptivo) o el dise\u00f1o (si va con miniatura o el color del enlace), [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[534,12,444,557,347],"class_list":["post-35563","post","type-post","status-publish","format-standard","hentry","category-dm","tag-copywriting","tag-dmassm","tag-inspiracion","tag-linkedin","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35563"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35563\/revisions"}],"predecessor-version":[{"id":35566,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35563\/revisions\/35566"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}