{"id":35557,"date":"2023-11-27T08:08:00","date_gmt":"2023-11-27T07:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35557"},"modified":"2023-11-25T19:59:26","modified_gmt":"2023-11-25T18:59:26","slug":"contenidos-sugerencias-para-preparar-el-2024","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2023\/11\/27\/contenidos-sugerencias-para-preparar-el-2024\/","title":{"rendered":"[Contenidos] Sugerencias para preparar el 2024"},"content":{"rendered":"\n<p>Este \u00faltimo mes he ido apuntando en <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> algunas recomendaciones para tus contenidos del a\u00f1o que viene: las recopilo en este post para que tambi\u00e9n t\u00fa las puedas aprovechar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Objetivos 2024: Ya sabes que la estrategia de contenidos es una carrera a largo plazo que hay que organizar. <a href=\"https:\/\/www.thetilt.com\/newsletter\/run-for-2024\" target=\"_blank\" rel=\"noreferrer noopener\">En The Tilt<\/a> te dan algunas ideas para encontrar objetivos para tus contenidos.<\/li>\n\n\n\n<li>Despu\u00e9s de elegir tus contenidos, toca ponerte a crear&#8230; \u00bfcu\u00e1les son los mejores? <a href=\"https:\/\/contentfolks.substack.com\/p\/easy-framework-content\" target=\"_blank\" rel=\"noreferrer noopener\">Para Fio<\/a>, EASY: Expert, Actionable, Simple y Yours.<\/li>\n\n\n\n<li>En <a href=\"https:\/\/ghost.org\/resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">Publisher Weekly, la newsletter de Ghost<\/a>, comentaban los pasos para construir una marca: 1\/ definir tu prop\u00f3sito, 2\/ auditar tus recursos, 3\/ construir tu narrativa, 4\/ personificar tu marca, 5\/ comunicar tu historia, 6\/ socializar y 7\/ evaluar y ajustar. A ver si as\u00ed queda claro que los contenidos deben estar ah\u00ed desde el principio, no solo al final.<\/li>\n\n\n\n<li>\u00bfC\u00f3mo transferir valores de marca con palabras? Lo cuentan en <a href=\"https:\/\/superwriter.blog\/tecnica\/transfiriendo-valores-marca-palabras\/\" target=\"_blank\" rel=\"noreferrer noopener\">SuperWriter Magazine<\/a>, a saber: <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2023\/09\/25\/contenidos-como-humanizar-un-texto-generado-por-ia\/\" target=\"_blank\" rel=\"noreferrer noopener\">humaniza los textos<\/a>, dale <a href=\"https:\/\/evasanagustin.gumroad.com\/l\/csxnm\/elcontenidomola\" target=\"_blank\" rel=\"noreferrer noopener\">personalidad<\/a> a cada valor y construye <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/04\/04\/contenidos-del-plan-de-empresa-al-storytelling\/\" target=\"_blank\" rel=\"noreferrer noopener\">una historia propia<\/a>. \u00a1Y s\u00e9 coherente!<\/li>\n\n\n\n<li>\u00bfC\u00f3mo encontrar tu tono de marca y ajustarte a \u00e9l? La <a href=\"https:\/\/newstelling.substack.com\/p\/el-tono-de-tu-marca-como-encontrarlo\" target=\"_blank\" rel=\"noreferrer noopener\">Newstelling de Sara Lodos<\/a> hace un buen resumen para responder a esta pregunta que ya te digo no es f\u00e1cil, pero s\u00ed, ah\u00ed est\u00e1 la magia. Lo bueno es que, una vez lo tienes, todo fluye de manera de m\u00e1s natural.<\/li>\n\n\n\n<li>Hay negocios que dependen de la actualidad y otros que tardan d\u00e9cadas en experimentar un cambio. Y hay contenidos que pueden programarse con meses de antelaci\u00f3n y otros que no porque caducan demasiado r\u00e1pido. No te olvides de <a href=\"https:\/\/agenciacomma.com\/creacion-de-contenidos\/contenido-evergreen-todo-lo-que-necesitas-saber\/\" target=\"_blank\" rel=\"noreferrer noopener\">incluir los primeros<\/a> en tu calendario.<\/li>\n\n\n\n<li>\u00bfTienen \u00e9xito las campa\u00f1as de reengagement? Por mis datos, no mucho, pero siempre es agradable cuando alguien vuelve. En Validity (v\u00eda <a href=\"https:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RGE<\/a>) tienen m\u00e1s informaci\u00f3n sobre <a href=\"https:\/\/www.validity.com\/resource-center\/how-successful-are-email-win-back-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">los resultados a esperar<\/a>. \u00a1Piensa en planificarlas a tiempo!<\/li>\n\n\n\n<li>Sea de una persona o de varias, coincidiremos en que el <a href=\"https:\/\/evasanagustin.gumroad.com\/l\/bOKgA\" target=\"_blank\" rel=\"noreferrer noopener\">departamento de contenidos<\/a> necesita recursos, \u00bfno? \u00bfY c\u00f3mo hacer m\u00e1s con menos? Ayudan las herramientas y una mejor organizaci\u00f3n: m\u00e1s opciones en <a href=\"https:\/\/www.clearvoice.com\/resources\/boosting-your-content-marketing-teams-impact-without-increasing-staff\/\" target=\"_blank\" rel=\"noreferrer noopener\">ClearVoice<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>Varias de estas sugerencias sirven para cualquier \u00e9poca del a\u00f1o, claro, pero coincidir\u00e1s conmigo en que cuando cambia el a\u00f1o es cuando muchas empresas se plantean mejorar alg\u00fan aspecto de sus acciones&#8230; y los contenidos suelen aparecer en la lista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este \u00faltimo mes he ido apuntando en mi newsletter algunas recomendaciones para tus contenidos del a\u00f1o que viene: las recopilo en este post para que tambi\u00e9n t\u00fa las puedas aprovechar. Varias de estas sugerencias sirven para cualquier \u00e9poca del a\u00f1o, claro, pero coincidir\u00e1s conmigo en que cuando cambia el a\u00f1o es cuando muchas empresas se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[488,539,518,505],"class_list":["post-35557","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-branding","tag-departamento-de-contenidos","tag-objetivos-contenidos","tag-reciclaje-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35557"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35557\/revisions"}],"predecessor-version":[{"id":35559,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35557\/revisions\/35559"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}