{"id":3554,"date":"2011-03-30T23:58:00","date_gmt":"2011-03-30T21:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3554"},"modified":"2016-07-01T12:16:07","modified_gmt":"2016-07-01T10:16:07","slug":"media-news-s13-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/30\/media-news-s13-a11\/","title":{"rendered":"Media News S13 A11"},"content":{"rendered":"<p><strong>Televisi\u00f3n<\/strong><br \/>\nQue tenemos muchos es tan evidente como que ni la mitad merecen la pena. Pero que <a href=\"http:\/\/m.menea.me\/q0w2\">seamos<\/a> el segundo pa\u00eds europero con m\u00e1s cadenas de televisi\u00f3n me preocupa. Y no porque tenga que ser la tele ese algo que nos ponga en la \u00e9lite de Europa, sino porque cuando voy de vacaciones disfruto m\u00e1s de la programaci\u00f3n que aqu\u00ed.<\/p>\n<p><strong>Cine<\/strong><br \/>\n<a href=\"http:\/\/panchocasal.blogspot.com\/2011\/03\/donde-va-el-dinero-que-pagas-por-tu.html\">Pancho Casal<\/a> ha desmenuzado d\u00f3nde va el dinero que se pagamos por cada entrada de cine (<a href=\"http:\/\/www.tublogdecine.es\/noticias\/%C2%BFcomo-se-distribuye-el-dinero-que-pagamos-por-una-entrada-de-cine\/28986\">v\u00eda<\/a>). Sabiendo lo que pasa en otros sectores, me da por pensar en las palomitas, refrescos y chuches varias que venden en las multisalas. Porque est\u00e1n en un centro comercial porque sino nos vender\u00edan la peli pirateada a mejor precio.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nLo malo de poner un banner diciendo lo bueno que eres es que puede salir cuando publicas algo que demuestra que quiz\u00e1 no eres tan bueno. Por ejemplo, dices que tienes m\u00e1s x3 usuarios \u00fanicos que tu competencia pero en tu noticia les utilizas como fuente&#8230; y qui\u00e9n sabe si por la v\u00eda del C&amp;P porque no incluyes un enlace. Esta es mi conclusi\u00f3n despu\u00e9s de ver <a href=\"http:\/\/www.marketingdirecto.com\/actualidad\/agencias\/la-necesidad-de-un-cambio-de-las-agencias-de-publicidad-ante-la-nueva-realidad-social\/\">esta noticia<\/a> y el banner que supongo dudar\u00e1 poco.<\/p>\n<p><strong>Internet<\/strong><br \/>\nMe gusta <a href=\"http:\/\/www.interactividad.org\/2011\/03\/28\/dentras-de-un-blog-siempre-hay-una-persona\/\">el t\u00edtulo del post de Marc<\/a>: \u00abdetr\u00e1s de un blog siempre hay una persona\u00bb. Lo comparto, incluso cuando se habla de un blog corporativo o de uno colectivo. Pero quiz\u00e1 me moleste el &#8216;siempre&#8217; porque tambi\u00e9n hay bloggers que se comportan como robots, como replicantes. Y ya no solo por <a href=\"http:\/\/tristanelosegui.com\/2011\/03\/27\/copia-de-contenidos-\u00bfrobo-o-favor\">copiar sin atribuir<\/a>, sino por perder por completo la parte interesante de los blogs: la opini\u00f3n.<\/p>\n<p><strong>Redacci\u00f3n web<\/strong><br \/>\n\u00daltimamente las noticias vienen a pares, hoy dos de storytelling: por un lado <a href=\"http:\/\/simonmainwaring.com\/future\/why-storytelling-and-social-media-need-each-other-to-survive\/\">por qu\u00e9 los medios sociales lo necesitan para sobrevivir<\/a> (v\u00eda <a href=\"http:\/\/twitter.com\/#!\/xbermudez\">@xbermudez<\/a>), por otro <a href=\"http:\/\/www.copyblogger.com\/mamet-storytelling\/\">c\u00f3mo cautivar a tu audiencia con una historia<\/a> en palabras de Mamet. Y por resumir me quedo con la frase: \u00abuna historia es inolvidable\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televisi\u00f3n Que tenemos muchos es tan evidente como que ni la mitad merecen la pena. Pero que seamos el segundo pa\u00eds europero con m\u00e1s cadenas de televisi\u00f3n me preocupa. Y no porque tenga que ser la tele ese algo que nos ponga en la \u00e9lite de Europa, sino porque cuando voy de vacaciones disfruto m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[228,203,428],"class_list":["post-3554","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-entradas-de-cine","tag-programacion-de-television","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3554"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3554\/revisions"}],"predecessor-version":[{"id":7516,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3554\/revisions\/7516"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}