{"id":3550,"date":"2011-03-29T18:08:14","date_gmt":"2011-03-29T16:08:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3550"},"modified":"2019-01-29T12:25:32","modified_gmt":"2019-01-29T11:25:32","slug":"contenidos-errores-al-redactar-para-web","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/29\/contenidos-errores-al-redactar-para-web\/","title":{"rendered":"[Contenidos] Errores al redactar para web"},"content":{"rendered":"<p>Ardath Albee publica una lista de <a href=\"http:\/\/marketinginteractions.typepad.com\/marketing_interactions\/2011\/03\/26-ways-to-screw-up-your-content.html\">26 errores que pueden arruinar tus contenidos<\/a>. Los traduzco libremente, reordeno y quito algunos similares:<\/p>\n<ol>\n<li>El gancho est\u00e1 escondido m\u00e1s all\u00e1 del primer p\u00e1rrafo&#8230; si es que existe<\/li>\n<li><strong>No hay estructura interna<\/strong><\/li>\n<li>No hay llamadas a la acci\u00f3n<\/li>\n<li>El contenido es mon\u00f3tono, aburrido<\/li>\n<li>Se quiere decir demasiado a la vez<\/li>\n<li>Los t\u00edtulos hacen promesas vac\u00edas<\/li>\n<li>Las frases son muy largas<\/li>\n<li>Los p\u00e1rrafos son muy largos<\/li>\n<li>Los posts son muy largos<\/li>\n<li>Las palabras pretenden reflejar lo bien que se sabe escribir<\/li>\n<li><strong>El contenido est\u00e1 enfocado en lo que quiere la empresa, no lo que quiere el lector<\/strong><\/li>\n<li>Se prima m\u00e1s la informaci\u00f3n comercial que la utilidad<\/li>\n<li>Los posts no los firma una persona<\/li>\n<li>Se trata a los lectores de tontos<\/li>\n<li><strong>Se asusta a los lectores en lugar de motivarlos<\/strong><\/li>\n<li>Se pretende defender la posici\u00f3n u ofender a la competencia<\/li>\n<li>El contenido est\u00e1 copiado de competidores<\/li>\n<li>No se atribuyen las fuentes de los datos<\/li>\n<li>Los acr\u00f3nimos nunca se explican<\/li>\n<li><strong>Hay errores gramaticales y tipogr\u00e1ficos<\/strong><\/li>\n<\/ol>\n<p>Todos tienen su importancia pero he marcado en negrita los que me parecen m\u00e1s graves y que de alguna manera resumen la clave de saber <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/17\/contenidos-%C2%BFescribir-bien-en-internet\/\">escribir bien para la web<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ardath Albee publica una lista de 26 errores que pueden arruinar tus contenidos. Los traduzco libremente, reordeno y quito algunos similares: El gancho est\u00e1 escondido m\u00e1s all\u00e1 del primer p\u00e1rrafo&#8230; si es que existe No hay estructura interna No hay llamadas a la acci\u00f3n El contenido es mon\u00f3tono, aburrido Se quiere decir demasiado a la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[478],"class_list":["post-3550","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-edicion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3550"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3550\/revisions"}],"predecessor-version":[{"id":6781,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3550\/revisions\/6781"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}