{"id":3523,"date":"2011-03-21T13:38:23","date_gmt":"2011-03-21T12:38:23","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3523"},"modified":"2015-03-02T12:33:35","modified_gmt":"2015-03-02T11:33:35","slug":"contenidos-escribir-enlazando-tambien-internamente","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/21\/contenidos-escribir-enlazando-tambien-internamente\/","title":{"rendered":"[Contenidos] Escribir enlazando, tambi\u00e9n internamente"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>En la mayor\u00eda de los blogs los enlaces abundan pero, en cambio, muchas  p\u00e1ginas web corporativas tienen miedo a enlazar como si tuviesen alergia al  hipertexto. Podr\u00edamos hablar largo y tendido de escribir teniendo en cuenta los  enlaces externos pero hoy nos centraremos en los internos.<\/p>\n<p>Para ello nos aliaremos con la usabilidad,  disciplina que se encarga de hacer que <strong>los usuarios encuentren las cosas  f\u00e1cilmente<\/strong>. Desde una perspectiva textual, los enlaces internos son sus  herramientas b\u00e1sicas ya que son la gu\u00eda que ha de seguir el usuario para no  perderse entre nuestros contenidos.<\/p>\n<p>Sus enemigos son los botones del navegador: cuando un usuario los utiliza  para moverse por nuestra web es que est\u00e1 perdido y, por lo tanto, nosotros  tambi\u00e9n lo estamos perdiendo. No sabe d\u00f3nde ir despu\u00e9s de leer algo porque le  falta alg\u00fan enlace para <strong>seguir el camino que hayamos definido<\/strong>.<\/p>\n<p>Si los enlaces externos sirven para complementar la informaci\u00f3n, los internos  para <strong>orientar al usuario<\/strong> dentro de esa ruta. Si todos los caminos llevan  a Roma, el final de nuestra web debe llevar a la compra de nuestro producto o  servicio.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 9 (11 de octubre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. En la mayor\u00eda de los blogs los enlaces abundan pero, en cambio, muchas p\u00e1ginas web corporativas tienen miedo a enlazar como si tuviesen alergia al hipertexto. Podr\u00edamos hablar largo y tendido de escribir teniendo en cuenta los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,412],"tags":[479,387],"class_list":["post-3523","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-redaccion-de-contenidos","tag-enlaces","tag-usabilidad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3523"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3523\/revisions"}],"predecessor-version":[{"id":3524,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3523\/revisions\/3524"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}