{"id":35154,"date":"2023-04-24T08:08:00","date_gmt":"2023-04-24T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=35154"},"modified":"2023-04-22T20:52:19","modified_gmt":"2023-04-22T18:52:19","slug":"contenidos-23-preguntas-que-no-te-estas-haciendo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2023\/04\/24\/contenidos-23-preguntas-que-no-te-estas-haciendo\/","title":{"rendered":"[Contenidos] 23 preguntas que no te est\u00e1s haciendo"},"content":{"rendered":"\n<p>Para la selecci\u00f3n de las Content News de este mes, he decidido convertir (casi) todas las recomendaciones de abril en preguntas. En realidad, lo prob\u00e9 con el env\u00edo de Semana Santa y funcion\u00f3 bastante bien, as\u00ed que lo extiendo al resto y as\u00ed tambi\u00e9n puedes comprobar que en mi newsletter entra todo lo que tiene que ver con los contenidos&#8230; \u00a1y es mucho!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfPara qu\u00e9 quieres usar la IA? <a href=\"https:\/\/www.instagram.com\/p\/CqR4PTOrGia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un poco de humor<\/a> para aligerar <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2023\/03\/20\/contenidos-madurez-en-el-uso-de-inteligencia-artificial\/\" target=\"_blank\" rel=\"noreferrer noopener\">el tema<\/a>.<\/li>\n\n\n\n<li>\u00bfAdaptas <a href=\"https:\/\/twitter.com\/AlexLlullTW\/status\/1640728355409391620\" target=\"_blank\" rel=\"noreferrer noopener\">tus contenidos a la etapa<\/a> en que est\u00e1 tu empresa? B\u00e1sico.<\/li>\n\n\n\n<li>\u00bf<a href=\"https:\/\/www.torresburriel.com\/weblog\/2023\/03\/23\/como-atraer-y-mantener-a-miembros-senior-en-equipos-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tienes miembros senior en tu equipo UX<\/a>? Servir\u00eda para cualquier departamento, <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/11\/21\/contenidos-edadismo-en-la-creacion-de-contenidos\/\" target=\"_blank\" rel=\"noreferrer noopener\">el edadismo<\/a> es contagioso.<\/li>\n\n\n\n<li>\u00bfTe atreves con <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/foolish-content-creation\" target=\"_blank\" rel=\"noreferrer noopener\">contenidos alocados<\/a>? Estacional o no, crear piezas diferentes de tanto en tanto no hace da\u00f1o.<\/li>\n\n\n\n<li>\u00bf<a rel=\"noreferrer noopener\" href=\"https:\/\/contently.com\/2023\/03\/23\/why-you-should-prioritize-engagement-content-metrics\/\" target=\"_blank\">Qu\u00e9 m\u00e9tricas usas para tus contenidos<\/a>? Hay unas cuantas, pero hay que usarlas todas seg\u00fan tu objetivo.<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 no externalizas tus contenidos? Si tienes razones claras, vale; si no, <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/why-outsourcing-your-blog-writing-is-a-smart-move\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed van unas cuantas para dar el paso<\/a>.<\/li>\n\n\n\n<li>\u00bfEscribes sin pensar en tus clientes? Maaal, muy mal&#8230; con lo f\u00e1cil que es <a href=\"https:\/\/blog.red-website-design.co.uk\/2023\/03\/29\/identify-customer-struggles-write-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">saber qu\u00e9 necesitan<\/a>.<\/li>\n\n\n\n<li>\u00bfSabes qu\u00e9 es un content ecosystem map? Yo tampoco, pero <a rel=\"noreferrer noopener\" href=\"https:\/\/kubie.co\/blog\/what-the-heck-is-content-ecosystem-mapping\/\" target=\"_blank\">ahora s\u00ed<\/a>.<\/li>\n\n\n\n<li>\u00bfCrees que <a href=\"https:\/\/www.evasanagustin.com\/plandecontenidos\/\">un plan de contenidos<\/a> es decir sobre qu\u00e9 vas a publicar? No, <a href=\"https:\/\/www.orbitmedia.com\/blog\/content-marketing-strategies\/\">es mucho m\u00e1s<\/a>.<\/li>\n\n\n\n<li>\u00bfQu\u00e9 CTA has de usar en Twitter para gustar al algoritmo? Eso mismo: <a href=\"https:\/\/twitter.com\/petergyang\/status\/1642004729390858241\">Dale al Me gusta<\/a>.<\/li>\n\n\n\n<li>\u00bfC\u00f3mo decidir sobre qu\u00e9 publicar? Una opci\u00f3n (de muchas) es <a href=\"https:\/\/sparktoro.com\/blog\/ai-generated-content-is-the-new-floor\/\">por comparativa<\/a>&#8230; con la IA.<\/li>\n\n\n\n<li>\u00bfC\u00f3mo se escriben las marcas? La respuesta en la <a href=\"https:\/\/www.wikilengua.org\/index.php\/Marca\">Wikilengua<\/a>.<\/li>\n\n\n\n<li>\u00bfEst\u00e1n los contenidos en un presupuesto SEO? <a href=\"https:\/\/twitter.com\/jbmoreno\/status\/1643363242427789319\">No siempre<\/a>, para bien o para mal.<\/li>\n\n\n\n<li>\u00bfSiempre usas la misma f\u00f3rmula de copywriting? <a href=\"https:\/\/writeon.beehiiv.com\/p\/top-10-copywriting-frameworks\">Tienes donde elegir<\/a> (descarga a cambio del correo).<\/li>\n\n\n\n<li>\u00bfAplicas las heur\u00edsticas del dise\u00f1o de contenido? <a href=\"https:\/\/uxcontent.com\/10-content-design-heuristics\/\">Deber\u00edas<\/a>.<\/li>\n\n\n\n<li>\u00bfTienes claras las diferencias entre content design y visual design? Son de esas que desde fuera no se ven, pero <a href=\"https:\/\/lookandpoint.com\/same-same\">existen<\/a>.<\/li>\n\n\n\n<li>\u00bfTe fijas m\u00e1s en tu objetivo o en el de tu audiencia para escribir un CTA? Piensa en <a href=\"https:\/\/content-strategy-reeder.ghost.io\/call-to-value-2\/\">CTV<\/a>.<\/li>\n\n\n\n<li>\u00bfHas pensado qu\u00e9 cargo podr\u00eda tener la IA en un departamento de contenidos? <a href=\"https:\/\/contentmeetsdesign.substack.com\/p\/ai-job-titles-survey\">Muchas posibilidades<\/a>.<\/li>\n\n\n\n<li>\u00bfEn qu\u00e9 se parece la m\u00fasica y la redacci\u00f3n? De compositores e int\u00e9rpretes va <a href=\"https:\/\/austinkleon.com\/2023\/04\/06\/the-writer-is-the-composer-the-reader-is-the-musician-of-the-book\/\">la respuesta<\/a>.<\/li>\n\n\n\n<li>\u00bfC\u00f3mo escriben los TOP de LinkedIn? <a href=\"https:\/\/www.linkedin.com\/posts\/walidamarir_el-top-1-de-los-creadores-de-linkedin-escriben-activity-7053704708724600832-3Q1i\/\">As\u00ed<\/a>, pero no los imites si dejas de <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/12\/26\/contenidos-personalidad-de-marca-y-si-las-marcas-fueran-personas\/\" data-type=\"post\" data-id=\"34747\">ser t\u00fa<\/a>.<\/li>\n\n\n\n<li>\u00bfTienes un customer journey? Entra al detalle con un <a href=\"https:\/\/www.nngroup.com\/articles\/user-journeys-vs-user-flows\/\">user flow<\/a>.<\/li>\n\n\n\n<li>\u00bfTu propuesta de valor se refleja en tus contenidos? <a href=\"https:\/\/divvyhq.com\/content-marketing\/is-your-content-conveying-your-value-proposition\/\">Deber\u00eda<\/a>.<\/li>\n\n\n\n<li>\u00bfVes las diferencias entre <a href=\"https:\/\/iabspain.es\/formatos-publicitarios\/?wpv_view_count=169626&amp;wpv-categoria=social-media&amp;wpv-subcategoria=0&amp;wpv-dispositivo=0&amp;wpv_filter_submit=Filtrar\">los formatos publicitarios<\/a> y <a href=\"https:\/\/foco.bcma.es\/digital-interactivo\/rrss\/\">los de branded content<\/a>? Un ejemplo en redes sociales.<\/li>\n<\/ul>\n\n\n\n<p>Si quieres seguir haci\u00e9ndote preguntas para mejorar tus contenidos, aqu\u00ed mismito tienes <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">el formulario de alta<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para la selecci\u00f3n de las Content News de este mes, he decidido convertir (casi) todas las recomendaciones de abril en preguntas. En realidad, lo prob\u00e9 con el env\u00edo de Semana Santa y funcion\u00f3 bastante bien, as\u00ed que lo extiendo al resto y as\u00ed tambi\u00e9n puedes comprobar que en mi newsletter entra todo lo que tiene [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,412],"tags":[534,579,557,491,167],"class_list":["post-35154","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-redaccion-de-contenidos","tag-copywriting","tag-inteligencia-artificial","tag-linkedin","tag-llamadas-a-la-accion","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=35154"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35154\/revisions"}],"predecessor-version":[{"id":35179,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/35154\/revisions\/35179"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=35154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=35154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=35154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}