{"id":3507,"date":"2011-03-07T08:38:20","date_gmt":"2011-03-07T07:38:20","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3507"},"modified":"2015-03-02T12:59:12","modified_gmt":"2015-03-02T11:59:12","slug":"contenidos-sin-miedo-a-la-hoja-en-blanco","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/07\/contenidos-sin-miedo-a-la-hoja-en-blanco\/","title":{"rendered":"[Contenidos] Sin miedo a la hoja en blanco"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes (la de hoy, por cierto, viene en forma de ebook).<\/p>\n<blockquote><p>La historia que nos cuenta <a href=\"http:\/\/habilidadesdirectivas20.wordpress.com\/2009\/12\/07\/%c2%a1no-escribo-tan-bien-como-mi-hermana\/\" target=\"_blank\">Agust\u00ed Bra\u00f1as<\/a> sobre sus mellizas es un buen ejemplo de c\u00f3mo  podemos enfrentarnos a la hoja en blanco jugando con varios folios blancos y  adem\u00e1s utilizando palabras clave. Todo eso en cuatro pasos:<\/p>\n<ul>\n<li><strong>Escribir las palabras<\/strong> que queremos que aparezcan en el texto, cada  una en un folio.<\/li>\n<li><strong>Escribir una frase<\/strong> con cada palabra.<\/li>\n<li><strong>Ordenar las frases<\/strong> para que tengan sentido.<\/li>\n<li><strong>Editar las frases<\/strong> para darles cohesi\u00f3n y acabar de perfilar la  historia.<\/li>\n<\/ul>\n<p>Este m\u00e9todo es precisamente el que recomiendo en un ebook que estoy escribiendo: rellenar un \u00edndice es m\u00e1s f\u00e1cil que <a href=\"http:\/\/www.evasanagustin.com\/profesional.htm\">una  p\u00e1gina en blanco<\/a>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 8 (4 de octubre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes (la de hoy, por cierto, viene en forma de ebook). La historia que nos cuenta Agust\u00ed Bra\u00f1as sobre sus mellizas es un buen ejemplo de c\u00f3mo podemos enfrentarnos a la hoja en blanco jugando con varios folios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[444],"class_list":["post-3507","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-inspiracion"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3507"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3507\/revisions"}],"predecessor-version":[{"id":3510,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3507\/revisions\/3510"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}