{"id":3502,"date":"2011-03-06T20:18:04","date_gmt":"2011-03-06T19:18:04","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3502"},"modified":"2011-03-06T20:37:55","modified_gmt":"2011-03-06T19:37:55","slug":"www-navegantes-en-la-red-2010","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/06\/www-navegantes-en-la-red-2010\/","title":{"rendered":"[WWW] \u00abNavegantes en la Red\u00bb 2010"},"content":{"rendered":"<p>Hace unos d\u00edas se publicaron los datos de la <a href=\"http:\/\/download.aimc.es\/aimc\/navred2010\/macro2010.pdf\">13\u00aa encuesta AIMC a usuarios de Internet<\/a> o \u00abNavegantes en la Red\u00bb correspondientes a 2010. Siempre va bien tener alg\u00fan n\u00famero en el que apoyarse as\u00ed que recopilo aqu\u00ed algunos a modo de resumen:<\/p>\n<ul>\n<li>el 19% nunca ha accedido a Internet a trav\u00e9s del m\u00f3vil<\/li>\n<li>(solo) el 4,3% pasa m\u00e1s de 8h conectado a Internet<\/li>\n<li>el 52,1% considera como un problema la publicidad mientras que el 23% cree que hay un problema de confidencialidad<\/li>\n<li>el 60,1% cree que publicidad ha aumentado respecto al a\u00f1o pasado<\/li>\n<li>el 84,9% utiliza las redes sociales para relaciones de amistad, el 33,3% para hobbies y el 31,1% para profesionales (\u00bfen cu\u00e1l entrar\u00eda hablar con marcas?)<\/li>\n<li>el 29,9% no ha accedido a un blog en el \u00faltimo mes aunque el 80% lo ha hecho a redes sociales<\/li>\n<li>el 47,4% no ha publicado contenidos personales en el \u00faltimo mes<\/li>\n<li>el 1,7% (de afortunados) nunca ha recibido un mail de spam<\/li>\n<li>el 71,9% no tiene blog<\/li>\n<li>el 76,9% ha tomado una decisi\u00f3n de compra de productos o servicios orientado, motivado o informado por contenidos web<\/li>\n<li>el 46,9% da mucha confianza a comentarios de productos o servicios que hacen otros usuarios pero el 26% no les da mucha<\/li>\n<li>el 65,9% no divulga opiniones sobre marcas, el\u00a0 20,9% s\u00ed lo hace (tanto buenas como malas), el 10,4% solo buenas y el 2,5% solo malas<\/li>\n<\/ul>\n<p>Como todas las estad\u00edsticas se pueden intepretar con escepticismo pero a\u00fan as\u00ed son datos que pueden ayudar a decantar m\u00e1s de una balanza.<\/p>\n<p><em><strong>Anteriormente<\/strong><\/em>&#8230; <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/11\/04\/ad-marcas-y-bloggers-segun-tsob-2010\/\">Marcas y bloggers seg\u00fan TSOB 2010<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace unos d\u00edas se publicaron los datos de la 13\u00aa encuesta AIMC a usuarios de Internet o \u00abNavegantes en la Red\u00bb correspondientes a 2010. Siempre va bien tener alg\u00fan n\u00famero en el que apoyarse as\u00ed que recopilo aqu\u00ed algunos a modo de resumen: el 19% nunca ha accedido a Internet a trav\u00e9s del m\u00f3vil (solo) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[308,124,181,55],"class_list":["post-3502","post","type-post","status-publish","format-standard","hentry","category-internet","tag-aimc","tag-blogosfera","tag-redes-sociales","tag-spam"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3502"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3502\/revisions"}],"predecessor-version":[{"id":3506,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3502\/revisions\/3506"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}