{"id":34768,"date":"2023-01-02T09:58:00","date_gmt":"2023-01-02T08:58:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34768"},"modified":"2022-12-31T17:26:20","modified_gmt":"2022-12-31T16:26:20","slug":"contenidos-content-news-647","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2023\/01\/02\/contenidos-content-news-647\/","title":{"rendered":"[Contenidos] Content News 647"},"content":{"rendered":"\n<p>El n\u00famero 647 no tiene nada especial, pero es la primera newsletter del a\u00f1o que env\u00edo y me apetec\u00eda compartirla tambi\u00e9n aqu\u00ed. Si quieres recibir las siguientes, cada lunes a las 10h, p\u00e1sate por <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">el formulario de alta<\/a>.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo han sido tus \u00faltimos 15 a\u00f1os de contenidos?<\/strong><br \/><a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/12\/12\/mi-blog-ya-es-mayor-de-edad\/\">Mi blog acaba de cumplir 18 y llevo 13 como freelance<\/a>, as\u00ed que me estoy planteando hacer un repaso como el de <a href=\"https:\/\/www.orbitmedia.com\/blog\/orbit-media-content-strategy\/\">Orbit para su 15 aniversario<\/a>. Lo tengo m\u00e1s o menos en mente para los \u00faltimos 5, pero al ponerlo por escrito se hace m\u00e1s real y permite un mayor an\u00e1lisis para afinar la estrategia del 2023.<br \/><br \/><strong>A vueltas con la frecuencia<\/strong><br \/>Es un tema recurrente, un debate sin fin la mayor\u00eda de las veces, pero una duda que se repite siempre: \u00bfcada cu\u00e1ndo hay que publicar? <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-often-you-should-publish-blog-video-and-social-media-content\">En HubSpot<\/a> te dan una respuesta bastante razonable, a la que a\u00f1ado las recomendaciones de <a href=\"https:\/\/www.growthcurrency.net\/articles\/how-to-write-a-newsletter-when-you-suck-at-consistency\">Growth Currency<\/a> para escribir una newsletter cuando te falla la consistencia y cinco herramientas para <a href=\"https:\/\/www.genbeta.com\/a-fondo\/cinco-paginas-web-donde-podras-hacer-videos-inteligencia-artificial-ahorrar-tiempo\">crear v\u00eddeos con IA<\/a> para ahorrar tiempo.<br \/><br \/><strong>Un poco de humor<\/strong><br \/><a href=\"https:\/\/twitter.com\/semrush\/status\/1608719809759379458\">El a\u00f1o nuevo visto desde diferentes perspectivas<\/a> para no olvidar que los contenidos no trabajan solos. <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2019\/02\/04\/contenidos-especializacion-y-colaboracion-no-aislamiento\/\">Nunca<\/a>.<\/p>\n\n\n\n<p><strong>Dos datos para reflexionar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00abLos clientes no manifiestan sentir un v\u00ednculo emocional con las marcas que consumen\u00bb, seg\u00fan el resumen del \u00ab<a href=\"https:\/\/asociaciondec.org\/informes-dec\/informe-vi-informe-de-madurez-cx\/57659\/\">VI Informe de Madurez CX<\/a>\u00ab. <\/li>\n\n\n\n<li>Se tardan unas 74h en crear un customer journey, seg\u00fan <a href=\"https:\/\/www.nngroup.com\/articles\/journey-map-how-much-time\/\">una encuesta de Nielsen<\/a>, pero es la media entre equipos internos y externos.<\/li>\n<\/ul>\n\n\n\n<p><strong>La etiqueta del cargo<\/strong><br \/>Interesante <a href=\"https:\/\/www.escontent.xyz\/p\/ux-writer-o-content-designer\">la newsletter de Malko Gallegos<\/a> dedicada a la dif\u00edcil tarea de ponerse una etiqueta: \u00bfUX writer o content designer? Pasa como en otros \u00e1mbitos del contenido (redactor, copy, SEO writer\u2026). Mi conclusi\u00f3n: hay que pensar en qu\u00e9 piden los clientes tanto como en lo que eres capaz de ofrecer. Depende de ti.<\/p>\n\n\n\n<p><strong>Lo que hace falta en un departamento de contenidos<\/strong><br \/>A la estructura hay que sumar habilidades, talento y procesos. <a href=\"https:\/\/contently.com\/2022\/12\/19\/content-marketing-team-structure\/\">En Contently<\/a> te dan su punto de vista y el m\u00edo te lo cuento en \u00ab<a href=\"https:\/\/www.evasanagustin.com\/culturadelcontenido\/\">Cultura del contenido<\/a>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El n\u00famero 647 no tiene nada especial, pero es la primera newsletter del a\u00f1o que env\u00edo y me apetec\u00eda compartirla tambi\u00e9n aqu\u00ed. Si quieres recibir las siguientes, cada lunes a las 10h, p\u00e1sate por el formulario de alta. \u00bfC\u00f3mo han sido tus \u00faltimos 15 a\u00f1os de contenidos?Mi blog acaba de cumplir 18 y llevo 13 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[499],"tags":[],"class_list":["post-34768","post","type-post","status-publish","format-standard","hentry","category-branded-storytelling-transmedia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34768"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34768\/revisions"}],"predecessor-version":[{"id":34770,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34768\/revisions\/34770"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}