{"id":3474,"date":"2011-02-16T22:18:51","date_gmt":"2011-02-16T21:18:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3474"},"modified":"2016-07-01T12:20:39","modified_gmt":"2016-07-01T10:20:39","slug":"media-news-s07-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/02\/16\/media-news-s07-a11\/","title":{"rendered":"Media News S07 A11"},"content":{"rendered":"<p><strong>Redacci\u00f3n web<\/strong><br \/>\nUn ejemplo genial para los que todav\u00eda creen que poner enlaces puede provocar que los usuarios se vayan y no vuelvan a su p\u00e1gina. En su primer p\u00e1rrafo, <a href=\"http:\/\/rel.ly\/2011\/02\/15\/contextandmicrocopy\/\">Relly<\/a> anima a que el lector lea una fuente externa antes de continuar, de hecho, hasta le espera para seguir unas l\u00edneas antes escribiendo su post que, por cierto, tambi\u00e9n es interesante. \u00a1A ver si perdemos ya el miedo a enlazar!<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nViendo el <a href=\"http:\/\/www.barcelonaschiringuito.com\/si-el-cumpleanos-de-una-nina-lo-organizara-una-agencia\">caso de estudio<\/a> de una fiesta de cumplea\u00f1os explicada como si fuese una campa\u00f1a de un cliente se confirma que 1\/ en nuestro d\u00eda a d\u00eda personal tambi\u00e9n somos publicistas porque para cualquier evento hacemos (o podemos hacer) un gran despliegue de medios para conseguir que sea un \u00e9xito; y 2\/los v\u00eddeos de agencias vendi\u00e9ndose a si mismas son m\u00e1s interesantes que algunos trabajos que hacen para clientes.<\/p>\n<p><strong>Internet<\/strong><br \/>\nAntes, la Super Bowl revolucionaba la televisi\u00f3n; ahora esa expectaci\u00f3n se ha trasladado, adem\u00e1s, a los medios sociales. <a href=\"http:\/\/socialmediagraphics.posterous.com\/top-10-super-bowl-ads-with-the-most-twitter-p\">Gr\u00e1ficos del prebuzz<\/a> que se generan alrededor de las marcas anunciantes y <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/9441\/Impact-of-Super-Bowl-Ads-on-Social-Media-New-Data.aspx\">la variaci\u00f3n<\/a> de fans en Facebook o menciones en Twitter lo demuestran: las batallas por la audiencia ya no se juegan frente al sof\u00e1, hay otras pantallas donde ganar terreno.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nDos casos de que televisi\u00f3n y medios sociales, Twitter para ser exactos, se pueden mezclar siempre que se entiendan las consecuencias. <a href=\"http:\/\/www.chicadelatele.com\/2011\/02\/14\/famosos-que-no-entienden-twitter\">Por un lado<\/a> gente que no sabe bien d\u00f3nde est\u00e1 trabajando, por otro, <a href=\"http:\/\/www.qvemos.com\">un ejemplo<\/a> <a href=\"http:\/\/twitter.com\/evasanagustin\/status\/33267378372476928\">m\u00e1s<\/a> que busca convertir amigos en telespectadores que comparten, no sof\u00e1, sino conexi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Redacci\u00f3n web Un ejemplo genial para los que todav\u00eda creen que poner enlaces puede provocar que los usuarios se vayan y no vuelvan a su p\u00e1gina. En su primer p\u00e1rrafo, Relly anima a que el lector lea una fuente externa antes de continuar, de hecho, hasta le espera para seguir unas l\u00edneas antes escribiendo su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2,3],"tags":[349,263,52,167],"class_list":["post-3474","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","category-television","tag-medios-sociales","tag-redaccion-web","tag-telespectadores","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3474"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3474\/revisions"}],"predecessor-version":[{"id":7527,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3474\/revisions\/7527"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}