{"id":3471,"date":"2011-02-14T09:58:58","date_gmt":"2011-02-14T08:58:58","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3471"},"modified":"2015-03-02T12:33:56","modified_gmt":"2015-03-02T11:33:56","slug":"contenidos-%c2%bfdonde-pongo-el-enlace","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/02\/14\/contenidos-%c2%bfdonde-pongo-el-enlace\/","title":{"rendered":"[Contenidos] \u00bfD\u00f3nde pongo el enlace?"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>Es indiscutible que las fuentes deben citarse y enlazarse. A\u00f1adir enlaces es  una obligaci\u00f3n, un requisito indispensable para la credibilidad de cualquier  editor de contenidos. Un art\u00edculo que incluya un \u00abseg\u00fan&#8230;\u00bb sin que \u00e9ste vaya  acompa\u00f1ado de un enlace es dif\u00edcilmente cre\u00edble. Construir una <strong>relaci\u00f3n de  confianza con nuestros lectores<\/strong> empieza por enlazar para permitirle  contrastar y ampliar la informaci\u00f3n.<\/p>\n<p>Es un error creer que los lectores huir\u00e1n en el primer enlace y no volver\u00e1n.  Al contrario, regresar\u00e1n a por m\u00e1s. As\u00ed que <strong>no escondas los enlaces al final  de los posts<\/strong> oblig\u00e1ndoles a leer todo tu art\u00edculo antes que el original. No  tengas miedo de enlazar en los primeros p\u00e1rrafos o donde corresponda dentro de  la frase. Olvida eso de \u00abSitio oficial\u00bb y enlaza el sitio con su URL,  directamente y sin pasar por el final del post.<\/p>\n<p>Y tampoco juegues a enga\u00f1arlos con <strong>enlaces internos que parecen  externos<\/strong>. Aunque s\u00ed es recomendable enlazar posts propios sobre el mismo  tema, no hace falta que los aproveches todos para mejorar tu SEO en lugar de  para ayudar al lector a encontrar m\u00e1s datos sobre el tema.<\/p>\n<p>El valor de un post se mide tanto por la opini\u00f3n del blogger como por la  <strong>selecci\u00f3n de referencias y fuentes<\/strong> que lo han inspirado. Y para  demostrarlo, el <a href=\"http:\/\/www.readwriteweb.es\/socialmedia\/diaspora-esta-aqu-red-social-privacidad\/\" target=\"_blank\">post de RWW sobre Diaspora<\/a> es la mala pr\u00e1ctica que me ha  llevado a destacar hoy este tema (que lo ponga al final del post esta vez est\u00e1  justificado).<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 6 (20 de septiembre de 2010)<\/strong>. \u00bfQuieres <a href=\"..\/..\/marketingdecontenidos\">leer el resto<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Es indiscutible que las fuentes deben citarse y enlazarse. A\u00f1adir enlaces es una obligaci\u00f3n, un requisito indispensable para la credibilidad de cualquier editor de contenidos. Un art\u00edculo que incluya un \u00abseg\u00fan&#8230;\u00bb sin que \u00e9ste vaya acompa\u00f1ado de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[479],"class_list":["post-3471","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-enlaces"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3471"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3471\/revisions"}],"predecessor-version":[{"id":3473,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3471\/revisions\/3473"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}