{"id":34656,"date":"2022-11-28T08:08:00","date_gmt":"2022-11-28T07:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34656"},"modified":"2022-11-20T20:38:55","modified_gmt":"2022-11-20T19:38:55","slug":"contenidos-descubre-la-personalidad-de-tu-marca-mi-pop-up-newsletter","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/11\/28\/contenidos-descubre-la-personalidad-de-tu-marca-mi-pop-up-newsletter\/","title":{"rendered":"[Contenidos] Descubre la personalidad de tu marca: mi pop-up newsletter"},"content":{"rendered":"\n<p>Despu\u00e9s de lo bien que me fue <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/11\/29\/contenido-kit-de-supervivencia-para-copywriters-mi-pop-up-newsletter\/\">la newsletter pop-up que envi\u00e9 el a\u00f1o pasado<\/a>, me he animado a hacer un nuevo calendario de Adviento para este 2022. Pregunt\u00e9 a mi lista y el tema que he elegido ha sido la <strong>personalidad de marca<\/strong>. <\/p>\n\n\n\n<p>Te cuento r\u00e1pidamente todo lo que debes saber:<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2022\/11\/personalidad-story.png\" alt=\"\" class=\"wp-image-34662\" width=\"320\" height=\"570\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2022\/11\/personalidad-story.png 538w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2022\/11\/personalidad-story-168x300.png 168w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfPor qu\u00e9 deber\u00edas recibirla? Porque <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2017\/05\/29\/contenidos-la-personalidad-de-las-marcas-tambien-cuenta\/\" data-type=\"post\" data-id=\"8469\">la personalidad cuenta<\/a> (un buen resumen de lo que tratar\u00e9 en los env\u00edos).<\/li><li>\u00bfQu\u00e9 es una newsletter pop-up? Una newsletter ef\u00edmera, con un principio y un final previamente definidos.<\/li><li>\u00bfCu\u00e1ndo empezar\u00e1n los env\u00edos? Estar\u00e1 activa <strong>del 1 al 25 de diciembre<\/strong>. Despu\u00e9s, no volver\u00e1s a saber de ella.<\/li><li>\u00bfQu\u00e9 vas a recibir? Un correo diario explic\u00e1ndote alguna de las formas de descubrir tu personalidad, los rasgos que la definen y algunas formas de aplicarlos. Ser\u00e1 <strong>un mensaje breve, pero intenso <\/strong>porque, adem\u00e1s de la teor\u00eda, te enviar\u00e9 ejemplos y plantillas para que puedas terminar con tu personalidad bien clara. Lo he dosificado todo para que sea informaci\u00f3n manejable, en lugar de un rollo que no te acabes leyendo.<\/li><li>\u00bfQu\u00e9 pasa si te pierdes alg\u00fan correo entre tanta fiesta que hay en diciembre? En cada env\u00edo tendr\u00e1s acceso al anterior, de manera que podr\u00e1s seguir el hilo de lo que te cuente sin ning\u00fan problema. Adem\u00e1s, preparar\u00e9 un <strong>ebook recopilatorio final <\/strong>con toda la informaci\u00f3n para que la conserves a buen recaudo. <\/li><li>\u00bfEs gratis? S\u00ed, tanto los env\u00edos con el PDF no te costar\u00e1n nada (pero este ser\u00e1 de pago para quienes no se apunten ahora y quieran descargarlo despu\u00e9s, como lo es mi <a href=\"https:\/\/evasanagustin.gumroad.com\/l\/ebjyh\">Kit de supervivencia para copywriters<\/a>, as\u00ed que yo de ti me apuntaba para ahorrarte un par de eurillos&#8230; y quiz\u00e1 acabes descubriendo que la personalidad mola).<\/li><li>\u00bfQu\u00e9 has de hacer para recibir esta newsletter? Si est\u00e1s en mi lista, ya lo has podido hacer (vuelve a mirar el \u00faltimo env\u00edo); si, inexplicablemente, todav\u00eda no lo est\u00e1s, <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">ap\u00fantate<\/a> y marca la opci\u00f3n del calendario. Y no, no hay opci\u00f3n de recibir \u00fanicamente la newsletter pop-up (quiz\u00e1 as\u00ed descubres que lo que env\u00edo los lunes tambi\u00e9n mola y te rasgues las vestiduras por no haberte apuntado antes).<\/li><li>\u00bfDejar\u00e1s de enviar mis otras newsletters? Ni hablar: <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">Content News<\/a> seguir\u00e1 siendo semanal y la <a href=\"https:\/\/www.linkedin.com\/newsletters\/blogosfera-de-los-contenidos-6981866847956578304\/\">Blogosfera de los Contenidos<\/a> mensual. <\/li><li>\u00bfY de qui\u00e9n es esa bonita imagen que voy a usar en la portada y cabecera? De <a href=\"https:\/\/unsplash.com\/@hrustall?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">HRUSTALL<\/a> en <a href=\"https:\/\/unsplash.com\/es\/@hrustall?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>.<\/li><\/ul>\n\n\n\n<p>Ahora que ya sabes todo lo importante: \u00bf<a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">nos leemos el d\u00eda 1<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de lo bien que me fue la newsletter pop-up que envi\u00e9 el a\u00f1o pasado, me he animado a hacer un nuevo calendario de Adviento para este 2022. Pregunt\u00e9 a mi lista y el tema que he elegido ha sido la personalidad de marca. Te cuento r\u00e1pidamente todo lo que debes saber: \u00bfPor qu\u00e9 deber\u00edas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[488,12,571],"class_list":["post-34656","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-branding","tag-dmassm","tag-personalidad-de-marca"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34656"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34656\/revisions"}],"predecessor-version":[{"id":34666,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34656\/revisions\/34666"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}