{"id":3450,"date":"2011-02-10T08:08:59","date_gmt":"2011-02-10T07:08:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3450"},"modified":"2015-03-02T12:59:26","modified_gmt":"2015-03-02T11:59:26","slug":"contenidos-tipos-de-posts-para-un-blog-corporativo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/02\/10\/contenidos-tipos-de-posts-para-un-blog-corporativo\/","title":{"rendered":"[Contenidos] Tipos de posts para un blog corporativo"},"content":{"rendered":"

En Openview han publicado una gu\u00eda sobre blogging corporativo<\/a> (44 p\u00e1ginas a cambio de un email) que incluye una lista de ideas sobre las que escribir un post. Es mucho m\u00e1s habitual encontrar listas de este tipo para blogs en general (en la newsletter sobre marketing de contenidos<\/a> hemos comentado alguno) pero hay muy pocas dedicadas a blogs de empresas cuando, de hecho, suelen ser los que m\u00e1s problemas se encuentran a la hora de encontrar un tema sobre el que postear.<\/p>\n

Traduzco libremente (y concentro) algunos de los 51 tipos de posts que proponen:<\/p>\n

    \n
  1. El elevator pitch de tu empresa<\/li>\n
  2. Tour por la oficina<\/li>\n
  3. Entrevista con expertos del sector, clientes, partners…<\/li>\n
  4. Entrevista con el CEO, al equipo directivo…<\/li>\n
  5. Tu punto de vista sobre el tema candente del sector<\/li>\n
  6. La misi\u00f3n, visi\u00f3n y valores de tu empresa (aunque siempre es mejor demostrarlos a diario que escribirlos)<\/li>\n
  7. Tu d\u00eda a d\u00eda en la empresa<\/li>\n
  8. Tus aspiraciones<\/li>\n
  9. Lista de errores comunes y sus soluciones<\/li>\n
  10. Preguntas frecuentes (FAQs)<\/li>\n
  11. Gu\u00edas (DYI o How to) sobre tu industria o tu producto<\/li>\n
  12. Comparaci\u00f3n de productos<\/li>\n
  13. Descripci\u00f3n de tus productos<\/li>\n
  14. Screencasts, podcasts o webinars de tus productos<\/li>\n
  15. Explicaci\u00f3n de los beneficios de tu producto<\/li>\n
  16. Consejos para utilizar tus productos<\/li>\n
  17. Casos de \u00e9xito o testimoniales de clientes<\/li>\n
  18. Comentario o actualizaci\u00f3n sobre un post antiguo<\/li>\n
  19. Una serie de posts<\/li>\n
  20. Lista de tus propios posts m\u00e1s populares<\/li>\n
  21. Respuesta a un post que hayas le\u00eddo<\/li>\n
  22. Lecturas o enlaces recomendados sobre un tema concreto<\/li>\n
  23. Repaso a los bloggers m\u00e1s interesantes de tu sector<\/li>\n
  24. Guests posts<\/a><\/li>\n
  25. Eventos a los que hayas asistido<\/li>\n
  26. Libros que hayas le\u00eddo<\/li>\n
  27. Una pregunta abierta a que respondan los lectores<\/li>\n
  28. Post controvertido<\/li>\n
  29. Comic<\/li>\n
  30. Infograf\u00eda<\/li>\n<\/ol>\n

    Como ves, muchos de estos posts se pueden aplicar a blogs profesionales y no solo a blogs corporativos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    En Openview han publicado una gu\u00eda sobre blogging corporativo (44 p\u00e1ginas a cambio de un email) que incluye una lista de ideas sobre las que escribir un post. Es mucho m\u00e1s habitual encontrar listas de este tipo para blogs en general (en la newsletter sobre marketing de contenidos hemos comentado alguno) pero hay muy pocas […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[158,444,512],"class_list":["post-3450","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-blogs-corporativos","tag-inspiracion","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3450"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3450\/revisions"}],"predecessor-version":[{"id":3457,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3450\/revisions\/3457"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}