{"id":3444,"date":"2011-02-09T22:08:23","date_gmt":"2011-02-09T21:08:23","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3444"},"modified":"2016-07-01T12:20:28","modified_gmt":"2016-07-01T10:20:28","slug":"media-news-s06-a11","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/02\/09\/media-news-s06-a11\/","title":{"rendered":"Media News S06 A11"},"content":{"rendered":"

Publicidad<\/strong>
\nEsta semana no voy a comparar anuncios de coches, sino de electrodom\u00e9sticos. Despu\u00e9s de cansarme de el de Siemens<\/a>, de repente me acuerdo de\u00a0 Zanussi y su famoso \u00abEl tiempo nos da la raz\u00f3n\u00bb. Porque s\u00ed, \u00abla marca que empieza por si\u00bb es Siemens pero esta soluci\u00f3n creativa ya la estaba usando la marca que acaba en si hace d\u00e9cadas. As\u00ed que me pregunto por qui\u00e9nes tienen mala memoria, si las empresas, las agencias o los telespectadores.<\/p>\n

Televisi\u00f3n<\/strong>
\nCurioso post el de Vaya Tele<\/a> dedicado al p\u00fablico que aparece en programas de televisi\u00f3n. Considerarlo un oficio me parece exagerado porque, aunque haya franjas de edad que no tienen otra cosa mejor que hacer, est\u00e1 m\u00e1s que mal pagado en determinados griterios, perd\u00f3n, programas. Ahora mismo no se me ocurre ning\u00fan programa en el que el p\u00fablico lo pase bien, vamos, que casi es uno de los peores trabajos que se me ocurren (del mundo televisivo).<\/p>\n

Internet<\/strong>
\nEn l\u00ednea con lo que comentaba hace un tiempo sobre la retransmisi\u00f3n de eventos v\u00eda Twitter, un peque\u00f1o apunte sobre el seguimiento de webinars u otro tipo de formaci\u00f3n de pago. Este mes se est\u00e1 celebrando el Blogging Success Summit 2011<\/a> y las horas del curso se llenan de tuits consiguiendo despertar el inter\u00e9s en los que no estan registrados y, seguro, consiguiendo nuevos alumnos.<\/p>\n

Redacci\u00f3n web<\/strong>
\nEn White Paper Pundit<\/a> dan algunos consejos sobre landing pages tipo descarga de documentos aunque se pueden extender a cualquier otro tipo: limitar el texto y maquetarlo con vi\u00f1etas, acompa\u00f1arlo por una imagen del pdf y quitar cualquier distracci\u00f3n como pueden ser men\u00fas o banners que no sean los de rellenar el formulario para descargar el archivo.<\/p>\n

Cine<\/strong>
\nUno de los spots<\/a> de la Superbowl fue el la tercera (y al menos por mi nada esperada) parte de \u00abTransformers\u00bb. Sin entrar en el (escaso) inter\u00e9s de la pel\u00edcula, me gustar\u00eda comentar los cuatro primeros segundos. Donde normalmente sale algo tipo \u00abdel creador de…\u00bb, aqu\u00ed sale un .com. Como lo est\u00e1s leyendo: el director te emplaza a su web para que sepas qui\u00e9n es y qu\u00e9 ha hecho antes. Esto solo lo pod\u00eda hacer Michael Bay.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Esta semana no voy a comparar anuncios de coches, sino de electrodom\u00e9sticos. Despu\u00e9s de cansarme de el de Siemens, de repente me acuerdo de\u00a0 Zanussi y su famoso \u00abEl tiempo nos da la raz\u00f3n\u00bb. Porque s\u00ed, \u00abla marca que empieza por si\u00bb es Siemens pero esta soluci\u00f3n creativa ya la estaba usando la marca […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[263,52,213],"class_list":["post-3444","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-redaccion-web","tag-telespectadores","tag-transformers"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3444\/revisions"}],"predecessor-version":[{"id":3449,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3444\/revisions\/3449"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}