{"id":34381,"date":"2022-08-15T08:08:00","date_gmt":"2022-08-15T06:08:00","guid":{"rendered":"https:\/\/www.evasanagustin.com\/workaholic\/?p=34381"},"modified":"2022-08-13T09:21:44","modified_gmt":"2022-08-13T07:21:44","slug":"12-anos-enviando-mi-newsletter-semanal-sobre-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2022\/08\/15\/12-anos-enviando-mi-newsletter-semanal-sobre-contenidos\/","title":{"rendered":"12 a\u00f1os enviando mi newsletter semanal sobre contenidos"},"content":{"rendered":"\n<p>Ma\u00f1ana 16 de agosto har\u00e1 12 a\u00f1os que empec\u00e9 <a href=\"https:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a>. Hoy a las 10h enviar\u00e9 la edici\u00f3n 627 con el tercer env\u00edo del ya tradicional especial veraniego que termina siendo <a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/coleccion\/10-pasos\/\">una gu\u00eda en 10 pasos<\/a> (este a\u00f1o sobre \u00e1rbol de contenidos). <\/p>\n\n\n\n<p>A estas alturas, me cuesta explicar algo que no haya contado ya despu\u00e9s de tantas celebraciones (la \u00faltima vez te cont\u00e9 <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2022\/02\/07\/600-newsletters-enviadas-como-las-organizo-en-trello\/\">c\u00f3mo la organizo<\/a>). Por eso, he pensado que podr\u00eda ser un buen momento para recopilar algunos comentarios que me llegan de quienes la reciben. Un poco de <strong>social proof <\/strong>nunca viene mal y, adem\u00e1s, alimenta el ego para seguir escribi\u00e9ndola cada fin de semana.<\/p>\n\n\n\n<p>En general, lo t\u00edpico son <strong>respuestas <\/strong>r\u00e1pidas si encuentran algo de inter\u00e9s en un env\u00edo concreto, como \u00abLa newsletter de hoy me ha parecido super interesante. Muchas gracias.\u00bb, \u00abSiempre es un gusto leerte. Saludos desde Ecuador\u00bb o \u00abAvui, que \u00e9s festa, m\u2019he llegit la newsletter amb molta m\u00e9s calma i atenci\u00f3\u00bb.<\/p>\n\n\n\n<p>Tambi\u00e9n la <strong>encuesta <\/strong>que tengo siempre activa (y que me da de nota media \u00a1un 8,9!) es una fuente interesante de comentarios: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Entre los relacionados con <strong>lo que m\u00e1s gusta<\/strong>, hay frases que llegan al corazoncito de esta escritora: \u00abMe inspiras\u00bb, \u00abaporta valor\u00bb, \u00abEl estilo escribiendo y la selecci\u00f3n de art\u00edculos\u00bb, \u00abLa forma directa en que escribes\u00bb o \u00abes claro, serio y documentado\u00bb. Bonitas palabras para seguir en marcha.<\/li><li>Entre <strong>lo que no gusta tanto<\/strong>, se repite casi siempre: \u00ablos enlaces a p\u00e1ginas en ingl\u00e9s\u00bb, \u00abMuchos temas, muchos enlaces\u00bb o \u00abque no me da tiempo a leerlos con calma\u00bb. Pero, enviar menos de 5 o 6 enlaces a la semana ser\u00eda muy m\u00ednimo, \u00bfno?<\/li><\/ul>\n\n\n\n<p>Es l\u00f3gico que esos mismos sean tambi\u00e9n los motivos m\u00e1s habituales en los <strong>formularios de baja<\/strong>&#8230; Pero me cuesta imaginarme enviando un correo diario en lugar de semanal, como me propuso alguien. Con <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2021\/11\/29\/contenido-kit-de-supervivencia-para-copywriters-mi-pop-up-newsletter\/\" data-type=\"post\" data-id=\"33395\">un calendario de adviento <\/a>tengo suficiente.<\/p>\n\n\n\n<p>Menci\u00f3n especial para quienes la <strong>recomiendan en sus redes<\/strong>, como hicieron <a href=\"https:\/\/www.linkedin.com\/posts\/evasanagustin_content-news-la-newsletter-de-evasanagustin-activity-6854068819728629761-DzTo\/\">Noelia en LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/Maripuchi\/status\/1538932680045350917\">Cristina en Twitter<\/a> o <a href=\"https:\/\/www.getrevue.co\/profile\/jguallar\/issues\/content-curators-4-kit-para-copywriters-y-condiciones-de-uso-903168\">Javier en su propia newsletter<\/a>, porque sus publicaciones suelen venir acompa\u00f1adas de algunas nuevas altas y eso siempre hace ilusi\u00f3n.<\/p>\n\n\n\n<p>Parece que al final hay un aprendizaje que compartir: <strong>escucha a tus suscriptores<\/strong>, por la v\u00eda que sea, y aplica las mejoras que creas oportunas (considerando su representatividad, claro).<\/p>\n\n\n\n<p>Si despu\u00e9s de todo, te animas y quieres recibir mi newsletter cada lunes a las 10, rellena el siguiente formulario.<\/p>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-071822.css\" rel=\"stylesheet\" type=\"text\/css\"\/>\n<style type=\"text\/css\">\n\t#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:600px;}\n\t\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n\t   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<style type=\"text\/css\">\n\t#mc-embedded-subscribe-form input[type=checkbox]{display: inline; width: auto;margin-right: 10px;}\n\t#mergeRow-gdpr {margin-top: 20px;}\n\t#mergeRow-gdpr fieldset label {font-weight: normal;}\n\t#mc-embedded-subscribe-form .mc_fieldset{border:none;min-height: 0px;padding-bottom:0px;}\n<\/style>\n<div id=\"mc_embed_signup\">\n<form action=\"https:\/\/evasanagustin.us1.list-manage.com\/subscribe\/post?u=22525874435dc4e13d973cabf&amp;id=5245bbad1c&amp;f_id=00a271e2f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate>\n    <div id=\"mc_embed_signup_scroll\">\n\t\n<div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> Obligatorio<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-FNAME\">Nombre <\/label>\n\t<input type=\"text\" value=\"\" name=\"FNAME\" class=\"\" id=\"mce-FNAME\"\/>\n\t<span id=\"mce-FNAME-HELPERTEXT\" class=\"helper_text\"><\/span>\n<\/div>\n<div class=\"mc-field-group\">\n\t<label for=\"mce-EMAIL\">Correo  <span class=\"asterisk\">*<\/span>\n<\/label>\n\t<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\"\/>\n\t<span id=\"mce-EMAIL-HELPERTEXT\" class=\"helper_text\"><\/span>\n<\/div>\n<div id=\"mergeRow-gdpr\" class=\"mergeRow gdpr-mergeRow content__gdprBlock mc-field-group\">\n    <div class=\"content__gdpr\">\n        <label>Consentimiento legal<\/label>\n        <p>En cumplimento del RGPD, se te informa que Eva Sanagust\u00edn Fern\u00e1ndez (yo misma y nadie m\u00e1s que yo misma) usar\u00e1 la informaci\u00f3n que proporciones en este formulario para enviarte mi newsletter Content News. \n\nPor favor, marca la siguiente casilla si aceptas:<\/p>\n        <fieldset class=\"mc_fieldset gdprRequired mc-field-group\" name=\"interestgroup_field\">\n\t\t<label class=\"checkbox subfield\" for=\"gdpr_65\"><input type=\"checkbox\" id=\"gdpr_65\" name=\"gdpr[65]\" value=\"Y\" class=\"av-checkbox gdpr\"\/><span>Newsletter Content News<\/span> <\/label>\n        <\/fieldset>\n        <p>Al hacer clic a continuaci\u00f3n, aceptas que pueda procesar tu informaci\u00f3n de acuerdo con estos t\u00e9rminos.\n\nEn cualquier momento puedes darte de baja o actualizar tus preferencias: encontrar\u00e1s los botones correspondientes en el pie de cada env\u00edo.\nTambi\u00e9n puedes ejercer tus derechos sobre tus datos poni\u00e9ndote en contacto conmigo: eva@evasanagustin.com. \n\nTienes m\u00e1s informaci\u00f3n sobre mi pol\u00edtica de privacidad en mi web. <\/p>\n    <\/div>\n    <div class=\"content__gdprLegal\">\n        <p>We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. <a href=\"https:\/\/mailchimp.com\/legal\/terms\" target=\"_blank\" rel=\"noopener\">Learn more about Mailchimp&#8217;s privacy practices here.<\/a><\/p>\n    <\/div>\n<\/div>\n\t<div id=\"mce-responses\" class=\"clear foot\">\n\t\t<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n\t\t<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n\t<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_22525874435dc4e13d973cabf_5245bbad1c\" tabindex=\"-1\" value=\"\"\/><\/div>\n        <div class=\"optionalParent\">\n            <div class=\"clear foot\">\n                <input type=\"submit\" value=\"Me apunto\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"\/>\n                <p class=\"brandingLogo\"><a href=\"http:\/\/eepurl.com\/hOTWXz\" title=\"Mailchimp - email marketing made easy and fun\"><img decoding=\"async\" src=\"https:\/\/eep.io\/mc-cdn-images\/template_images\/branding_logo_text_dark_dtp.svg\"\/><\/a><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/form>\n<\/div>\n<script type='text\/javascript' src='\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js'><\/script><script type='text\/javascript'>(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[0]='EMAIL';ftypes[0]='email'; \/*\n * Translated default messages for the $ validation plugin.\n * Locale: ES\n *\/\n$.extend($.validator.messages, {\n  required: \"Este campo es obligatorio.\",\n  remote: \"Por favor, rellena este campo.\",\n  email: \"Por favor, escribe una direcci\u00f3n de correo v\u00e1lida\",\n  url: \"Por favor, escribe una URL v\u00e1lida.\",\n  date: \"Por favor, escribe una fecha v\u00e1lida.\",\n  dateISO: \"Por favor, escribe una fecha (ISO) v\u00e1lida.\",\n  number: \"Por favor, escribe un n\u00famero entero v\u00e1lido.\",\n  digits: \"Por favor, escribe s\u00f3lo d\u00edgitos.\",\n  creditcard: \"Por favor, escribe un n\u00famero de tarjeta v\u00e1lido.\",\n  equalTo: \"Por favor, escribe el mismo valor de nuevo.\",\n  accept: \"Por favor, escribe un valor con una extensi\u00f3n aceptada.\",\n  maxlength: $.validator.format(\"Por favor, no escribas m\u00e1s de {0} caracteres.\"),\n  minlength: $.validator.format(\"Por favor, no escribas menos de {0} caracteres.\"),\n  rangelength: $.validator.format(\"Por favor, escribe un valor entre {0} y {1} caracteres.\"),\n  range: $.validator.format(\"Por favor, escribe un valor entre {0} y {1}.\"),\n  max: $.validator.format(\"Por favor, escribe un valor menor o igual a {0}.\"),\n  min: $.validator.format(\"Por favor, escribe un valor mayor o igual a {0}.\")\n});}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n<!--End mc_embed_signup-->\n","protected":false},"excerpt":{"rendered":"<p>Ma\u00f1ana 16 de agosto har\u00e1 12 a\u00f1os que empec\u00e9 mi newsletter. Hoy a las 10h enviar\u00e9 la edici\u00f3n 627 con el tercer env\u00edo del ya tradicional especial veraniego que termina siendo una gu\u00eda en 10 pasos (este a\u00f1o sobre \u00e1rbol de contenidos). A estas alturas, me cuesta explicar algo que no haya contado ya despu\u00e9s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[12],"class_list":["post-34381","post","type-post","status-publish","format-standard","hentry","category-dm","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=34381"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34381\/revisions"}],"predecessor-version":[{"id":34389,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/34381\/revisions\/34389"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=34381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=34381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=34381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}